Memorex Product Showcased at the 2006 American Music Awards


AMA Presenters and performers to receive Memorex Mini TravelDrive USB flash device and other swag in Memorex-branded gift 'trunk'

CERRITOS, Calif., Nov. 16 / - After the music industry's hottest stars take to the stage for the 34th annual American Music Awards on Tuesday, Nov. 21, each will receive a Memorex-branded trunk full of trendy gift items, including a Memorex Mini TravelDrive(TM) -- the exclusive "U3-smart" flash drive that lets you turn any PC into your own. Memorex is the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE:IMN).

Produced by Distinctive Assets, the 2006 American Music Awards swag features the best of the best in consumer technology gadgets, as well as fashion, health and beauty products, and more. For a unique take on the traditional gift basket, Distinctive Assets chose to package this year's goodies in a steamer-style trunk, provided by Memorex, along with one of the brand's hottest-selling products, the award-winning Mini TravelDrive.

"Memorex recognizes that today's entertainers are also jet-setters, with an extreme need for on-the-go convenience," said Carla Pihowich, director of marketing for Imation's Consumer Division. "In addition to carrying music, photos and video on a sleek two-inch device, the Mini TravelDrive features U3(TM) technology, which allows travelers to launch and run their favorite portable software -- and even mimic their PC's desktop -- directly from the flash drive, using any host PC. It's the ultimate in portable customization."

The Memorex Mini TravelDrive is a U3-smart flash drive that hosts not only a user's data and files, but also software programs, personal preferences, passwords and settings, and the means for managing them -- all in a highly secure and stylish device. Additionally, users may download and add their favorite mobile applications onto their Mini, just by accessing www.U3.com, where name-brand software titles, games and more are available.

The platinum-colored Mini also features many of the signature characteristics of Memorex's award-winning line of USB TravelDrives, including a slim design; cool, blue LED status indicator; ergonomic gripping area; and more.

Pricing and Availability

Memorex Mini TravelDrives are available at consumer electronics retailers nationwide and online at eMemorex.com in capacities from 256 MB up to 4 GB, with suggested retail prices from $19.99 to $149.99.

Distinctive Assets

Established in 1999, Distinctive Assets not only produces the gift baskets and talent lounges for most major award shows but also provides product placement, product introduction and branding opportunities within the entertainment industry. Services also include corporate and personal gifting for every occasion.

The American Music Awards®

The 2006 American Music Awards is a presentation of dick clark productions, inc. Winners of the American Music Awards are selected by the public. Twenty awards will be given out representing the best of Pop/Rock, Country, Soul/Rhythm & Blues, Rap/Hip Hop, Latin, Alternative, Adult Contemporary and Contemporary Inspirational music. Winners will be announced from the Shrine Auditorium in Los Angeles, California, during the live, star-studded show, featuring celebrity presenters and live performances on Tuesday, November 21st on the ABC Television Network.

Is it live or is it Memorex?®

Memorex, a portfolio brand of Imation Corp (NYSE:IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at memorex.com.

Source: Memorex

CONTACT:
Jamie Ernst,
Brodeur,
+1-210-495-5757,
jernst@brodeur.com;

Chris Walker,
Brodeur,
+1-602-808-1170,
cwalker@brodeur.com

Web site: http://memorex.com/
http://www.u3.com/

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