Media Sciences Announces Major Product Line Expansion
Company Steps Into Growing Samsung Market, Launches Color Supplies for Use in Additional Dell(R), Xerox(R), and Ricoh(R) Printer Models
OAKLAND, N.J., May 30 -- Media Sciences International, Inc. [Nasdaq: MSII], the leading independent manufacturer of color toner cartridges and solid ink sticks for use in business color printers, today announced the launch of 100% new-build Clearcase(R) color toner cartridges for use in Samsung CLP-500, CLP-550, and CLP-510; Xerox(R) Phaser(R) 6360 and 6100; Dell(R) 5110cn; and Ricoh(R) Aficio CL-2000, CL-3000, and CL-3500 business color printers.
As part of an aggressive series of new product introductions in Media Sciences' fiscal year 2007, this latest product launch includes expectations for shipment of supplies for all named models by late June. All models combined, the introduction represents the third largest installed base opportunity in the company's history.
The launch marks Media Sciences' entry into the Samsung color supplies market. According to Alyson Frasco, Director Worldwide Hardcopy Peripheral Trackers & Forecasts at IDC, "The worldwide color laser printer market grew 15% in 2006 and is expected to continue to grow at a double digit growth rate through 2011. Samsung has steadily grown its share of the worldwide color laser printer market since 2003."
Ms. Frasco added, "The Samsung color laser printers for which Media Sciences has launched its color toner supplies, are targeted largely at small business and home office users, where savings on printer supplies resonate well."
Media Sciences' President and CEO Michael W. Levin remarked, "As Media Sciences steps into the growing Samsung market, home and small office Samsung color printer owners who may have experienced 'sticker shock' when buying supplies for their printers, now have a more affordable, high-quality, warranty-protected alternative."
Mr. Levin continued, "This launch also exemplifies Media Sciences' commitment to providing color business printer users high-quality, affordable alternatives at an accelerated pace. Our supplies for use in the Xerox Phaser 6360 and Dell 5110 offer an alternative to end users at an early stage in the life of a printer."
Xerox released the Phaser 6360 as recently as February 2007 and the Dell 5110cn entered the market one year ago. This Spring, Media Sciences announced solid ink sticks for use in the Xerox Phaser 8560 series of color printers, roughly 60 days after Xerox's introduction of the printer series in January, and followed in May with an array of new INKlusive(R) Free Color Printer Programs, where customers buy the supplies and get the printer free, for models in this solid ink printer series.
Media Sciences manufactures products for every solid ink business color printer available on the market today. The Company also manufactures color toner cartridges for a broad array of leading business color printers made by Dell(R), Xerox(R), Tektronix(R), OKI(R), Ricoh(R), Konica-Minolta/Minolta- QMS(R), Epson(R), and Brother(R). All Media Sciences products offer end users savings of up to and over 30% when compared to the printer manufacturer's brand.
For more information about Media Sciences, visit the Company's website at www.mediasciences.com.
About Media Sciences International, Inc.: Media Sciences International, Inc. [Nasdaq: MSII], the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer's choice. As the premium quality price alternative to the printer manufacturer's brand, Media Sciences' newly manufactured color toner and solid ink products for use in Dell(R), Samsung(R), Xerox(R), Tektronix(R), OKI(R), Ricoh(R), Konica-Minolta/Minolta-QMS(R), Epson(R), and Brother(R) office color printers deliver up to and over 30% in savings when compared to the printer manufacturer's brand. Behind every Media Sciences product is The Science of Color(TM)-the company's proprietary process for delivering high quality products at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company's groundbreaking INKlusive(TM) FREE Color Printer Program (inklusive.com), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit www.mediasciences.com, E-mail info@mediasciences.com, or call 201.677.9311.
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