Media Sciences Announces 100% New-Build Color Toner Cartridges for Use in Oki® C3100 and C3200 Color Business Printers


OAKLAND, N.J., Sept. 21 -- Media Sciences International, Inc. (AMEX:GFX), the leading independent manufacturer of color toner cartridges and solid ink sticks for color business printers, today announced the launch of Media Sciences 100% newly manufactured, high quality, color toner cartridges for use in Oki(R) C3100 and C3200 color business printers.

Significant Market Opportunity, Global Reach

The market opportunity associated with this product launch is significant, with the installed base for Oki C3100 and C3200 business color printers now the 4th largest installed base in Media Sciences' portfolio of products. The addition of the product line increases Media Sciences' available market by 2.2 percentage points. At March 31, 2006, Media Sciences believes its available market was 20% of the overall, or addressable, market.

Increased international sales, a goal set by the Company for fiscal year 2007, is anticipated with these new color toner cartridges, as the European market comprises more than 80 percent of the installed base. The Oki C3100 is not sold in the United States.

On the significance of the product launch to the Company, Michael W. Levin, President and Chairman of Media Sciences International, Inc. commented, "The announcement of Media Sciences products for use in Oki C3100 and C3200 color business printers marks the beginning of a series of significant product introductions planned for fiscal year 2007. These products offer a substantial savings opportunity to the end user, builds on our Oki-related family of products, and expands our portfolio of products targeting the European market."

A Gateway to Color for Small and Mid-Sized Businesses

When compared to the printer manufacturer's brand of supplies, European printer users purchasing Media Sciences' high-quality, new-build color toner cartridges for use in the Oki C3100 and C3200 color printers will save up to 44 percent. Fran Blanco, Media Sciences' Vice President of Sales and Marketing commented on the new products, "Because the importance of color in today's business communications is high, the cost of color printer supplies can become a success barrier for small and mid-sized businesses. Product introductions like Media Sciences' color toner cartridges for use in the sub-$500 Oki C3100 and C3200 business color printers present a gateway to color for many such businesses."

The Oki C3100 and C3200 business color printers are popular among small and mid-sized businesses and have been well-received in the marketplace, with accolades for their value, speed, glossy color output, and the relative affordability of consumables.

Media Sciences began shipping newly manufactured color toner cartridges for use in the Oki 5000 series of printers approximately one year ago, and for the Oki 7000, and 9000 series of printers last Spring. Media Sciences is currently taking orders for and anticipates its 100% newly manufactured, high quality, color toner cartridges for use in Oki C3100 and C3200 business color printers will ship within the next 30 days.

About Media Sciences International, Inc. (AMEX:GFX): Media Sciences International, Inc. (AMEX:GFX), the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer's choice. As the premium quality price alternative to the printer manufacturer's brand, Media Sciences' newly manufactured color toner and solid ink products for use in Xerox(R), Tektronix(R), OKI(R), Ricoh(R), Konica-Minolta/Minolta-QMS(R), Epson(R), and Brother(R) office color printers deliver up to and over 30% in savings when compared to the printer manufacturer's brand. Behind every Media Sciences product is The Science of Color(TM)-the company's proprietary process for delivering high quality products at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company's groundbreaking INKlusive(TM) FREE Color Printer Program (inklusive.com), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit www.mediasciences.com, E-mail info@mediasciences.com, or call 201.677.9311.

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