McAfee Inc. Receives Customer Impact Award for Its SiteAdvisor Safe Search Tool at the 2007 MITX Technology Awards

4th Annual Awards Honor Technology Innovation in New England

SANTA CLARA, Calif., June 13 / -- McAfee Inc. was recognized with a Customer Impact Award at the 2007 MITX Technology Awards. The MITX Technology Awards, presented by the Massachusetts Innovation & Technology Exchange, recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving those advancements. Honorees for this year's awards were announced at a ceremony at The Four Season's Hotel in Boston.

"We have been extremely impressed with the breadth and quality of the nominations this year. They show incredible innovation across a variety of sectors and highlight the vitality of our local technology community," said Kiki Mills, executive director of MITX. "As we continue to enjoy a surge in technology investments in New England, we are proud to showcase the contributions our community is making to global technology development."

The Customer Impact award recognizes an innovative technology product or service that has made a significant impact by creating a thoughtful and effective customer support mechanism in delivering the technology. McAfee SiteAdvisor is a FREE Web safety tool which tests and rates, on an ongoing basis, nearly every trafficked site on the Internet for a wide variety of Web safety issues. It provides consumers with advance warnings of dangerous and risky Web sites such as those that may deliver spyware, adware, exploits, excessive pop-ups and spam. It also integrates feedback from individual users and analysis by McAfee staff to enhance SiteAdvisor's automated testing and to reveal potential online scams.

"McAfee SiteAdvisor helps guide consumers through hundreds of millions of clicks every day, and we're privileged to join the distinguished company of products that have been honored by MITX," said Tim Dowling, vice president, Consumer Growth Initiatives, McAfee SiteAdvisor.

More than 200 of the region's top technology and business professionals attended the MITX Awards ceremony. The event also included a keynote address by Tim Berners-Lee, director of the World Wide Web Consortium (W3C), who was inducted into the MITX Innovation Hall of Fame, as well as a panel forum on "What's Next for the Device Web - Emerging User Experiences." For a complete list of winners please visit

The 2007 MITX Technology Award sponsors were Adobe, Backbone Media, Inc., Lewis PR, Microsoft, Oracle and Technology Review, Inc.

About McAfee SiteAdvisor:

McAfee SiteAdvisor has been awarded five stars by CNET's, named to Time Magazine's 50 Coolest Web Sites list, awarded Popular Science's "Best of What's New" honor, named PC World Magazine's Top 20 Products of the Year, and acknowledged by the U.S. Department of Commerce with its "Recognition of Excellence in Innovation" award. McAfee SiteAdvisor has already been downloaded more than 50 million times and is available free of charge at

About McAfee, Inc.:

McAfee Inc., the leading dedicated security technology company, headquartered in Santa Clara, California, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security.

About MITX (

Established in 1996, MITX - the Massachusetts Innovation & Technology Exchange (MITX: "my-techs") is the leading trade association focused squarely on the intersection of digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for making meaningful business connections and exchanging innovative ideas. Members of the MITX community take advantage of professional and business development and marketing opportunities, including award recognition programs, sponsorships, speaking opportunities, networking and more than 60 events each year.

Source: McAfee, Inc.

CONTACT: Francie Coulter of McAfee, Inc., +1-408-992-8407,, or Amy Goodman of MITX, +1-617-871-2155 x203,

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