McAfee OK to Enhance Mobile Content Experience and Improve Consumer Trust to Foster More Usage and Service Adoption
CTIA WIRELESS 2007, ORLANDO, Fla., March 26 / -- McAfee, Inc. (NYSE:MFE) today announced the McAfee(R) OK program, a mobile content inspection and certification program that creates a trusted and safe content experience for mobile phone users. Designed for mobile content aggregators and network operators, the new program inspects mobile content such as ringer tones, images, video, or applications, and certifies that it does not contain any malicious or inappropriate material.
In February, McAfee research found that 80 percent of network operators were highly concerned about the impact that security incidents can have on customers' confidence and new service uptake. McAfee is responding to this concern by introducing the McAfee OK program to certify mobile content offerings as free of known malicious elements and intent. The program is based on McAfee's flexible and proven mobile detection technology, which complements the Symbian Signed program and has been deployed in more than 40 million devices worldwide.
"Mobile communities access and exchange content from all kinds of on-deck and off-portal sources," said Victor Kouznetsov, senior vice president of Mobile Security at McAfee. "The McAfee OK program is designed to improve end user trust and provide a simple and recognizable way to identify safe content. This will both enhance confidence for service providers and content creators, and will ultimately increase the use of mobile applications and mobile content consumption."
Mobile subscribers have discovered that mobile phones are an ideal tool for social networking and building communities, both within mobile service providers' controlled environments (on-deck) and beyond (off-portal). The McAfee OK offering consists of software and services for integration into existing content delivery infrastructures. Customizable parameters allow detection of malicious or unwanted content types. McAfee OK is supported by a dedicated mobile research team to generate real-time remote threat intelligence updates, and is part of McAfee's Mobile Security Risk Management approach, which enables service providers to understand and mitigate security risks to their business, protect customers and avoid the negative impact on their brands that can result from malicious attacks.
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