Maxell Displays Optical Media Portfolio at NAB 2007

Includes Innovative SVOD Technology Demonstration

Holographic, Blu-ray and HD-DVD Ready to Meet Growing HD Storage, Archival and Recording Needs for Broadcasters

LAS VEGAS, April 16 - NAB Booth: C7736 - Maxell Corporation of America's Professional Media Products Division showcases an array of optical media at the 2007 NAB (National Association of Broadcasters) convention in Las Vegas including a first time demonstration of its new SVOD (Stacked Volumetric Optical Discs) system with capabilities of storing up to 5 terabytes of data.

Maxell's extensive range of optical storage media including its Blu-ray, HD DVD and Holographic products will be on display this week at one of the largest conventions dedicated to the broadcast industry.

The Maxell SVOD technology leverages the DVD format to create a cost-effective archive storage solution. It is targeting the broadcasting and content service market in addition to a wide range of applications for small to large businesses including examples such as regulatory compliance, medical records and imaging, and video surveillance. Not commercially available yet, the Maxell SVOD prototype is designed using 100 disc cartridges providing a storage capacity that ranges from 940 GB to 5 terabytes. The prototype is scalable to a rack type storage system for capacity of more than one patabyte.

Maxell's next generation blue laser media formats are expected to gain more attention beyond SVOD given their immediate ability to meet the industry's expanding digital storage, archival and recording requirements for high-definition content which accounts for large amounts of data throughout the production process.

Maxell's Blu-ray disc utilizes blue violet laser technologies to achieve storage capacities of 25 GB on a single-layer disc and 50 GB on a dual-layer disc. Maxell's HD DVD also utilizes blue violet laser technology to achieve storage capacities of 15 GB on a single-layer disc and 30 GB on a dual-layer disc. Both Blu-ray and HD DVD discs are 12 cm, capable of 36 Mbps transfer rate and can record more than two hours of high-definition broadcasting content on a single side.

Maxell Holographic Optical Recording Technology demonstrations at NAB will include the HDS-300R drive by InPhase in conjunction with Maxell Holographic Optical Recording Technology media capable of recording 300 GB of data on a single disk with a transfer rate of 160 Mbps. Holographic Optical Recording Technology goes beyond recording on the surface to recording through the full depth of the medium allowing a million bits of data to be written and read in parallel with a single flash of light.

"With the never ending complexity of production infrastructure and media archiving requirements, our optical products including Blu Ray, HD DVD and holographic technology are well positioned to meet our customers' needs now and in the future," said Tony Petruzziello, director of sales for Maxell's Professional Media Products Division. "Holographic technology in particular is set to play a major role in the need for massive storage capacities and transfer rates, easily surpassing currently available products that have the same attributes."

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. Maxell is a recognized brand for over thirty years that delivers a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also manufactures and markets a wide range of consumer battery products, as well as a full line of electronics care, maintenance, and accessory products including headphones, plasma TV cleaners, and iPod/MP3 cases and speakers.

Source: Maxell Corporation of America

Dacrie Brooks of Cohn & Wolfe,

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