Marketing Software optimizes production of marketing content.

Press Release Summary:

Wipro XML First Media Platform is XML-based content authoring and delivery solution combining MarkLogic Server and Adobe Ecosystem authoring products. Its Wipro FLowBrix W3C-compliant workflow engine enables rule-based workflow management and configuration. System is comprised of flash-based advertising platform, aiding in process of conceptualizing/creating ads; content platform integrated to tools from Adobe and Microsoft Word; and video authoring platform.

Original Press Release:

Wipro Launches 'Wipro 'XML First' Media Platforms' Based on the Industry's Leading XML Server, MarkLogic Server

A Platform to Enable Publishers, Education Service Providers and Entertainment Companies to Significantly Reduce cost of production by 20-40 percent, reduce Time to Market and Increase Content Monetization

SAN FRANCISCO, May 12 / / - Wipro Technologies the global IT services business of Wipro
Limited (NYSE: WIT), today announced the launch of Wipro "XML First" Media Platforms an XML based content authoring and delivery solution for media companies to rollout content products and ads quickly and cost effectively.

The media industry is driven by demands for multiple products and delivery medium is going through a transformation in the content production process. "XML First" from Wipro, built on top of MarkLogic Server, the industry's leading XML Server, helps reduce the cost of production by enabling XML based authoring & content production and significantly reduce time to market.

This platform combines the power of MarkLogic Server and authoring products from Adobe Ecosystem. In addition, "XML First" comes bundled with Wipro FLowBrix, a powerful W3C compliant workflow engine. This enables rule-based orchestration of workflow tasks, dynamic configuration and deployment of workflows.

Built on media industry standards like MPEG21, the "XML first" media platform is comprised of an Advertising Platform, Content Platform and Video Authoring Platform.

Ad Platform is a Flash-based ad authoring system aiding publishers and
advertisers in the process of conceptualizing and creating ads. With support
for wide variety of ads the Ad Platform reduces cost of ad production by a
significant 20 - 40%.

Content Platform is integrated to popular authoring tools from
Adobe and Microsoft Word and supports the authoring of books and magazines.
Content Platform supports predictive content reuse, which improves editorial
productivity and significantly reduces content production time.

With significant increase in non linear viewership of videos
on the internet, there is a rising demand to assign metatags to various parts
of video products and enhance monetization via context sensitive ads. The
Video Platform helps tag various parts of the video and render context
sensitive ads.

"As the world's best place to put XML-enabled information, it
is a natural fit for MarkLogic Server to be the cornerstone of Wipro's XML
First Media Platform," said Jeff Faraday, director of alliances, Mark Logic
Corporation. "We congratulate Wipro on this very exciting product launch."

"We are pleased to announce the launch of 'Wipro XML First Content
Platform' as a response to our customers' need for reduced cost of
production, quicker time to market and increased content monetization." said
Sridhar Srinivasan, VP Wipro Technologies Media and Entertainment Vertical.

Wipro will showcase the solution concepts of 'Wipro XML First
Content Platform' at its booth during Mark Logic User Conference 2009.

About Mark Logic Corporation

Mark Logic Corporation is the provider of the industry's leading XML
server. The company's flagship product, MarkLogic Server, allows
customers to store, manage, search, and dynamically deliver content. The
company has two patents on its innovative technology and is privately held.
Sequoia Capital is the company's lead investor. Mark Logic has garnered
several industry awards and recently been named the fourth fastest growing
Silicon Valley Software and Information Technology (IT) company in Deloitte's
Technology 2008 Fast 50 Program. To read the Mark Logic CEO Blog, visit To learn more about Mark Logic, or to download
a free community or trial edition of MarkLogic Server, go to

About Wipro

Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is
the first PCMM Level 5 and SEI CMM Level 5 certified global IT services
organization. Wipro Technologies was recently assessed at Level 5 for CMMI V
1.2 across offshore and onsite development centers. Wipro is one of the
largest product engineering and support service providers worldwide. Wipro
provides comprehensive research and development services, IT solutions and
services, including systems integration, information systems outsourcing,
package implementation, software application development, and maintenance
services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and
services for the corporate segment in India, offering system integration,
network integration, software solutions and IT services.

Wipro also has a profitable presence in niche market segments
of consumer products and lighting. In the Asia-Pacific and Middle East
markets, Wipro provides IT solutions and services for global corporations.
Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares
are listed in India on the Stock Exchange - Mumbai, and the National Stock
Exchange. For more information, please visit our websites at and

Media Contacts:

Wipro Technologies


Radhika Mahadevan

Wipro Technologies


Eric Belove

Wipro Technologies



Rahul Kadavakolu

Wipro Technologies


Source: Wipro Technologies

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