Marketing Software optimizes online search engine management.

Press Release Summary:



Using Wall Street Analytics for systematically analyzing keywords, Cactus Insight(TM) pay-per-click bid management software provides up-to-minute predictions on most effective keyword bids to use at different times, days, and positions. It helps e-commerce operators manage and optimize large, complex search campaigns. Software enables internet marketing professionals to manage client advertising campaigns across various marketing channels such as Search Marketing and E-Mail marketing.



Original Press Release:



Solid Cactus Debuts Cactus Insight



Marketing software to optimize online Search Engine management

WILKES-BARRE, Pa., June 28 - Solid Cactus®, a renowned web design company and Google AdWords Qualified Company, is introducing Cactus Insight(TM), a state-of-the-art pay-per-click (PPC) bid management software. Using Wall Street Analytics, Cactus Insight systematically analyzes keywords throughout the day. The software gives the Solid Cactus Internet Marketing department up-to-the-minute predictions on the most effective keyword bids to use at different times, days, and positions to achieve the highest possible return on investment (ROI) for their clients.

"The key to successful e-commerce marketing is the dynamic, efficient and flexible management of keywords," says Solid Cactus President Scott Sanfilippo. "Search engine marketing is tricky. Your business may have to manage dozens of keywords for multiple search engines and perhaps hundreds of products. It can be tremendously time-consuming. Cactus Insight has the latest features to allow e-commerce operators to better manage and better optimize large, complex search campaigns."

"Keyword lists are growing dramatically for a variety of reasons," says Farukh Shroff, Solid Cactus General Manager of Internet Marketing. "The competition level keeps on increasing as more and more advertisers jump on this bandwagon. The key to leveraging pay-per-click is through a tactical human/software hybrid approach. Advertisers can take advantage of a certified Google/Yahoo! Search Engine Marketing Manager to develop a strategy based upon their visions and goals and combine it with powerful automated ROI based bid management software. Cactus Insight is that software. The combination gives our clients the very latest tools to manage their PPC campaigns."

Cactus Insight gives Solid Cactus's Internet Marketing department the opportunity to efficiently manage client advertising campaigns across several marketing channels, including Search Marketing, E-Mail marketing, & Media Buys.

About Solid Cactus, Inc.
Solid Cactus, Inc., headquartered in Wilkes-Barre, PA, has designed or redesigned more than 2,500 e-commerce websites. The company serves a growing base of clients with a full array of web design and e-commerce solutions including Search Engine Marketing (SEM), Pay-Per-Click (PPC) Management, Affiliate Program Management, Call Center Services, Back-End Order Management, Print Design and consulting. Last year Solid Cactus was named the 21st "Best Place to Work in Pennsylvania" out of 221,000 companies in the state. For Solid Cactus information visit www.solidcactus.com/.

Source: Solid Cactus, Inc.

CONTACT: Kevin Lynn, Public Information Officer of Solid Cactus, Inc.,
1-888-361-9814 ext. 7111, 570-270-3476 (fax), kevin.lynn@solidcactus.com

Web site: http://www.solidcactus.com/

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