Marketing Software develops targeted emails and web pages.
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Press Release Summary:
Designed for marketing-driven businesses, xPresso(TM) for Dreamweaver® helps organizations communicate with customers, maximize response rates, and promote optimal customer experience. Interactive eMarketing tool can be used to create graphically rich, personalized email communications and customized Web landing pages. Emails feature targeted information and offers based on individual interests, while Web landing pages are designed to meet expectations for interactive communications.
Original Press Release:
Document Sciences Launches xPresso for Dreamweaver at on Demand
CARLSBAD, Calif., April 17 -- Document Sciences Corporation (NASDAQ:DOCX), a global leader in customer communications management solutions, today announced the release of xPresso(TM) for Dreamweaver(R), an interactive eMarketing tool that enables organizations to efficiently communicate with their customers, maximize response rates, and improve the customer experience. Marketing professionals, customer service teams, print service providers and other marketing-driven business users can use xPresso for Dreamweaver to create graphically rich, highly personalized email communications and customized Web landing pages.
"We've added xPresso for Dreamweaver to our xPression(R) software suite to offer organizations a truly complete solution for engaging and connecting with customers through personalized, interactive customer communications that meet the customers' expectations for a rich experience," explains Nasser Barghouti, Chief Technology Officer for Document Sciences. "When paired with our complementary design products, xDesign and xPresso for Adobe InDesign, business users can now create a wide variety of personalized customer communications, ranging from email communications and Web landing pages, to highly customized marketing collaterals and TransPromotional documents."
xPresso for Dreamweaver offers customers the following benefits:
o Highly Personalized Emails -- Organizations can use knowledge about a customer to create email communications that include targeted information based on individual interests and match these interests with the most appropriate offers, resulting in enhanced customer experiences and increased response rates.
o Interactive Customer Experience -- Personalized Web landing pages created with xPresso for Dreamweaver include interactive features, such as action buttons, hyperlinks, drop-down menus, and selection options, provide an interactive Web experience that matches the customer's expectation for interactive communications.
o Ease of use -- Unlike proprietary solutions, xPresso for Dreamweaver is a seamless extension to the highly popular Macromedia(R) Dreamweaver design tool, enabling business users to use existing skill sets and significantly reduce learning curves.
o High volume production and delivery -- xPresso for Dreamweaver enables high-volume email distribution and high concurrency Web page generation in real-time.
Document Sciences will be providing demonstrations of xPresso for Dreamweaver and its entire xPression software suite throughout the On Demand Expo, May 17 - May 19, at the Boston Convention & Exhibition Center, Booth #409.
About Document Sciences
Document Sciences is a market-leading global solutions provider for customer communications management. Our award-winning xPression software suite enables organizations to automate the creation and delivery of well- designed, highly personalized communications -- from customized marketing collaterals, contracts and policies to high-volume relationship statements and correspondence. More than 500 content-driven organizations worldwide, including over 60 FORTUNE Global 500 companies, use Document Sciences' solutions to reduce development costs by up to 90%, improve time-to-revenue by as much as 75%, and enhance the overall customer experience with highly effective 1:1 communications. Based in Carlsbad, California, with award- winning offshore services operations in Beijing, China and offices across the U.S. and in London, Document Sciences also markets its products in Europe, Australia, Canada, New Zealand, Latin America, and Asia. For more information about Document Sciences Corporation, call 888.4.DOC.SCI or visit www.docscience.com.
