Marketing Service helps publishers compete with ad networks.
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Press Release Summary:
Publisher's Vertical Network(TM) (PVN) creates customized ad networks for publishers to expand inventory and brand exposure. With it, publisher can aggregate thousands of smaller sites within its own branded ad network and represent this inventory as well as syndicate content and other tools. While offering direct SEO benefits from cross linking with leading sites and others in PVN, service also provides immediate access to more inventory to sell to advertisers and drive traffic.
Original Press Release:
Pulse 360 Offers Publishers New Way to Compete with Google and Other Ad Network
Creates Customized Ad Networks for Publishers to Expand Inventory and Brand Exposure
NEW YORK, March 20 -- Pulse 360 Inc., the sponsored links innovator, today introduced Pulse 360 Publisher's Vertical Network(TM) (PVN), a new service designed to help publishers deal with the growing challenge of competing with monolithic advertising networks for a greater share of inventory.
"Inventory equals opportunity. Today, ad networks like Google's AdSense can represent the largest amount of inventory in any given vertical segment, not the generally recognized large publisher," said Lance D. Podell, chief executive officer of Seevast, Pulse 360's parent company. "Leading publishers must realize that they are at a competitive disadvantage because ad networks are controlling significant amounts of inventory in their core vertical, taking a greater share of advertising dollars."
The PVN allows a publisher to aggregate thousands of smaller sites within its own branded ad network and represent this inventory as well as syndicate content and other revenue-boosting tools. As a result, publishers get immediate access to more inventory to sell to advertisers, drive traffic and generate more revenue.
"Pulse 360 PVN gives publishers the ability to take an aggressive stance against Google and other ad networks," Podell said. "We've dedicated significant resources to develop a new way for publishers to effectively compete and, in the process, become the category leader in their vertical market by creating and controlling their own ad network."
Benefits for Pulse 360 PVN Members
Sites that join a branded PVN realize such benefits as:
-- Increased monetization opportunities through branded display advertising sold by the category leader and Pulse 360's highly relevant content-targeted sponsored links;
-- Access to syndicated content and tools to enhance current site offerings;
-- Direct SEO benefits from cross linking with leading sites and others in the PVN; and,
-- Opportunity to align with a leading brand in the same or related market segment
Pulse 360 PVN's are built and maintained on Pulse 360's proven publisher management and ad-serving platforms which served more than 14 billion advertising impressions in the last 30 days.
To learn more about how Pulse 360 can help you to create your own PVN or be part of a specific PVN, please contact the business development team at 1-866-94-PULSE or bizdev@pulse360.com.
About Pulse 360
Pulse 360's sponsored links are distributed to the Web's best sites including The Wall Street Journal Online, MarketWatch.com and the sites of the Dow Jones Online Network, MSNBC.com, MSN, USATODAY.com, more than 30 sites of the CBS Television Stations Group, NASCAR.com, and thousands more. Pulse 360 offers advertisers the most options for targeting their campaigns, including by context, behavior, location and demographics. For more information, please visit www.pulse360.com/. Pulse 360 is a division of Seevast Corporation. For more information, please visit http://www.seevast.com/.
CONTACT: Erin E. Burke of Euro RSCG Magnet, +1-212-367-6837, seevastpr@eurorscg.com, for Pulse 360 Inc.
