Marketing Resource Management Software supports multi-currency.

Press Release Summary:



Using Marketing DesktopSM, marketing teams can effectively manage marketing resources seamlessly with Salesforce CRM. Program provides transparency to all activities to optimize resource performance, while continually measuring key metrics and program level return on investment. With Marketing Desktop, multi-national organizations can conduct business in local currencies.



Original Press Release:



Astadia Announces New Release of the Marketing Desktop



New release supports multi-currency for international customers

DALLAS and LONDON, April 7 /- Astadia, the leader in Cloud Computing consulting, and one of salesforce.com's leading system integrators, announced today at salesforce.com's Cloudforce London event a new release of its Marketing Desktop(SM) product to support international salesforce.com customers.

The product, a Marketing Resource Management (MRM) solution, enables marketing teams to effectively manage their marketing resources seamlessly with Salesforce CRM and provides transparency to all activities to optimize resource performance, while continually measuring key metrics and program level return on investment (ROI). The latest version of Marketing Desktop enables multi-national organizations to conduct business in local currencies.

"We've seen demand from companies both large and small that are serious about improving the effectiveness of their marketing efforts," said Ron Goldman, Astadia's product manager. "In today's demanding financial climate, marketing teams are under continual pressure to demonstrate results from their marketing expenditures. Our ground breaking product takes campaign management to a whole new level allowing the marketing manager to manage personnel resources, marketing calendars, budgets, partners, and other marketing assets all from highly intuitive dashboards and reports within Salesforce CRM."

"Having access to an integrated marketing campaign dashboard gives my team visibility into marketing campaign effectiveness," stated Gloria Santilo, marketing communications director at Cast Iron Systems. "It allows us to quickly focus our resources on the best performing programs and sort our campaigns according to numerous criteria ensuring more balanced lead generation programs across the sales regions."

"Astadia has done a great job making salesforce.com customers successful with cloud computing for CRM and custom application development," said Kendall Collins, CMO, salesforce.com. "Astadia's latest release is a 100% native Force.com application that benefits from salesforce.com's proven multi-tenant real-time global infrastructure. The product is a natural extension for companies currently managing their sales and marketing activities with Salesforce CRM to also include management of marketing resources."

To learn more about the Marketing Desktop Release 2.0 visit astadia.com/solutions/marketingdesktop.aspx or email us at mktdesktop@astadia.com.

About Astadia

Astadia is a global business consulting, Cloud Computing and SaaS solutions company. We help clients of all sizes improve results by transforming business processes and technologies. With a passion for quality and experience earned from thousands of client initiatives, Astadia consultants positively impact the sales, marketing, and customer service of clients around the corner and around the globe. Astadia is the largest deployment partner for a number of leading SaaS companies including salesforce.com, and Eloqua.

CONTACT: Ron Goldman, Product Manager, +1-972-865-1375, rgoldman@astadia.com, or David Woodhead, VP, Europe, Middle East & Africa, +44 (0) 845.055.9758, dwoodhead@astadia.com, both of Astadia

Web Site: http://www.astadia.com/

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