Map Generation Tool offers mobile compatibility, direct upload.

Press Release Summary:

As custom map-generation tool for Lowrance, Simrad NS, and B&G Zeus series chartplotters, Insight Genesis™ provides premium map-making service with Windows®, OSX and iOS, Android, and Windows Mobile device compatibility. HTML5 architecture lets boaters and anglers worldwide access map-making experience. Solution lets users review and analyze sonar logs, while Web upload tool enables uploading of sonar logs directly from Web browsers without separate desktop application.

Original Press Release:

Insight Genesistm Adds Mac & Mobile Compatibility and Direct Web Upload

New HTML5 Version of Custom Map-Creation Service Includes Support for Apple OSX and iOS, as well as Android and Windows® Mobile Devices

Tulsa, Okla. — Insight Genesis™, the custom map-generation tool for Lowrance, Simrad NS and B&G Zeus series chartplotters, announced today the latest update to its premium map-making service — Apple Mac and mobile device compatibility.

Significantly expanding access to Insight Genesis, the service’s new HTML5 architecture creates exciting ways for boaters and anglers around the world to access and enjoy the map-making experience. The online service leverages the multi-platform capabilities of HTML5 to offer compatibility with Microsoft™ Windows®, Apple OSX and iOS, Android and Windows Mobile devices. Sonar logs can now be analyzed and reviewed on PC or Mac computers, as well as Apple, Windows and Android mobile phones and tablets*.

In addition, a new Web Upload tool has been implemented allowing users to upload sonar logs directly from their web browsers without the need for a separate desktop application — further enhancing the experience, especially for Mac users.

“We are pleased to bring this new level of compatibility to Mac and mobile users,” said Leif Ottosson, CEO, Navico. “Boaters can now create maps from their own sonar logs to capture customized detail and contours for their favorite boating and fishing areas, regardless of their computing preferences.”

Insight Genesis will, for the time being, continue to support the existing Microsoft Windows-based application and upload process. Customers are encouraged, however, to use the new online uploading capability to ensure access to all of the latest service enhancements.

For more information about Insight Genesis, visit and For more about the complete line of Lowrance, Simrad Yachting or B&G marine electronics, please visit and

*Sonar log data uploads and Insight Genesis chart downloads require the use of a PC or a Mac computer.

For imagery and other editorial requests, please contact:

Andrew Golden

Rushton Gregory Communications


About Lowrance, Simrad Yachting and B&G: The Lowrance, Simrad Yachting and B&G brands are wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

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