Mail Service combines e-delivery with local printing.

Press Release Summary:



DeskDirect Global operates using central backbone of servers that collect and aggregate mail from mail originators anywhere in world and route it to certified mail fulfillment centers as close as possible to mail's delivery destination. This results in locally printed mail with optimized delivery time, quality, and cost. Green solution provides business opportunities to mail originators, mail fulfillment centers, and postal administrations.



Original Press Release:



PrintSoft Launches DeskDirect Global Service at Post Expo 2007 for Worldwide e-Posting and Local Print and Delivery of Mail



DeskDirect Global points the way for postal administrations worldwide to develop 'green' services via reduced transport and fuel costs for lower carbon emissions

MELBOURNE, Australia and BARCELONA, Spain, Oct. 1 -- PrintSoft (http://www.printsoft.com/) a business of Australia Post and established leader in hybrid mail technology and personalized mail solutions, today launches a new service, DeskDirect Global, to provide e-delivery of mail worldwide. The service operates using a central backbone of high-speed servers that collect and aggregate mail from mail originators anywhere in the world and route it to certified mail fulfillment centers as close as possible to the mail's delivery destination. The result is printed mail that gets to recipients faster, is easier and cheaper to send, and is truly "green," with an enormously reduced carbon footprint for printed and delivered mail.

PrintSoft is unveiling DeskDirect Global to the postal market and is showcasing its other innovative postal solutions at the International Postal Technology Exhibition - Post Expo 2007 stand 1400 running 2-4th October 2007 in Barcelona, Spain. Demonstrations on PrintSoft's stand at Post Expo also feature innovative and cost-effective solutions from eLetter Solutions, Australia Post's mail house, and other software products from PrintSoft's line-up of award winning, scalable solutions for creating, managing, and printing personalized direct mail and transpromotional communications.

In addition, PrintSoft CEO Mark Worsley and CTO Deb Spring will deliver a presentation about the future of electronic postal strategies for electronic desktop mail and international-global hybrid mail during a Post Expo Technology Workgroup conference session entitled "Mail: Online and Hybrid Solutions" on Wednesday, 3 October from 14:00 - 16:00. The presentation outlines opportunities for postal administrations to increase mail volume, improve service quality and develop new revenue streams. It highlights how global hybrid mail can become a "green" path for postal administrations to become more environmentally friendly by reducing carbon emissions resulting from lower transport and fuel consumption.

DeskDirect Global offers easy access and new business opportunities to mail originators, mail fulfillment centers and postal administrations in a truly revolutionary business model. The service is backed by the experience of Australia Post and established PrintSoft technology for hybrid mail management. PrintSoft will continue to offer hybrid mail technology solutions, including award-winning PrintSoft DeskDirect, for direct sale and implementation, expanding its leading position in this market. Mail originators, mail fulfillment and delivery providers, and postal administrations now can choose the PrintSoft hybrid mail software solution or service that best meets their needs.

"We are conscious of the environmental impact of printed and delivered mail," comments Mark Worsley, PrintSoft CEO. "Beyond the improved efficiency and reduced cost benefits of hybrid mail solutions, the "green" benefits make pursuing a hybrid mail strategy important for corporations and postal administrations alike. Our un-matched capability and expertise in this endeavor underscores our commitment to continuing innovation in business services and solutions to make green mail a reality worldwide."

DeskDirect, PrintSoft's award-winning hybrid mail solution originally introduced in October 2005, has been implemented by postal administrations in multiple countries, and has proven its worth with a return on investment of over 50% for ad hoc document production at the majority of installations. Australia Post and its eLetter Solutions mail house, for example, experience millions of dollars in new revenue while providing additional savings to customers in the production and delivery of desktop mail.

PrintSoft provides a full range of scalable personalization and transpromotional printing software solutions to corporate and commercial customers for use at the single-site or enterprise-wide level. Its relationship with parent Australia Post and its global software customer base means PrintSoft has postal and mailing industry experience plus the software knowledge and expertise to provide postal administrations, print service providers and letter shops with sophisticated turnkey or tailored solutions designed to grow revenue. For more information, visit http://www.printsoft.com/.

CONTACT: Americas and Europe, Alice Fackre, +1-978-421-5836, alice.fackre@printsoft.com, or Asia-Pacific, Emma Jourdian, +61 3 8585 2925, Emma.Jourdian@printsoft.com, both of PrintSoft; or Agency, Arlene Karsh, +1-617-489-1235, arlene.karsh@gmail.com, for PrintSoft

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