Press Release Summary:
Stand-alone IntelliStripe(TM) 380 motorized card reader/writer can encode up to 3 tracks on Hi-Co or Lo-Co magnetic stripe cards. Motorized unit captures card internally until encoding process is complete. Small footprint makes it suitable for crowded point-of-service environments. Hybrid version is also equipped with EMV smart card reader/writer.
Original Press Release:
Magtek Releases Intellistripe 380 Motorized Magnetic Stripe Encoder And Emv Smart Card Reader/Writer
Unit Brings Improved Reliability to Point-of-Service Card Issuers
CARSON, CA, AUGUST 21, 2002 - MagTek, Inc., a global leader in card encoding technology, today announced the release of the IntelliStripe(TM) 380 motorized card reader/writer. The new encoder combines the industry's most precise magnetic stripe encoding with EMV smart card read/write capability.
As a competitively priced, attractive standalone unit, the IntelliStripe 380 is the ideal solution for card issuers managing a small to moderate issuing flow of loyalty, access or identity cards for lodging, services, commercial, and institutional applications.
"The MagTek IntelliStripe 380 motorized card encoder brings MagTek's superior encoding quality within the reach of small card issuers for the first time," said Thomas McGeary, MagTek's founder and president.
The MagTek motorized IntelliStripe 380 sharply increases precision and reliability in the encoding process. This, in turn, reduces misreads at the point of card use, yielding cost savings for the card issuer both directly and through increased consumer satisfaction. The IntelliStripe's small footprint also makes it ideal for crowded point-of-service environments.
The MagTek IntelliStripe 380 was conceived, designed, and manufactured by MagTek, ensuring seamless and consistent operation of all its elements. "Unlike our competitors, MagTek
manufactures its own hardware, enabling a reliable integration of the components, while assuring stringent quality control on all aspects of the system," said McGeary.
The MagTek IntelliStripe 380, an ISO 7811-compliant card encoder, can encode up to three tracks on Hi-Co or Lo-Co magnetic stripe cards. The motorized IntelliStripe captures the card internally until the encoding process is complete, increasing encoding precision and reliability as compared with manual-swipe encoding. The encoder's compact footprint makes it ideal for environments where space is at a premium, such as a hotel registration desk or customer service desk. And a hybrid version of the motorized IntelliStripe 380 encoder is also equipped with an EMV smart card reader/writer.
For More Information
The MagTek IntelliStripe 380 is available now. More information, including full product specification, is available at www.magtek.com. Prospective customers are invited to visit
www.magtek.com for sales contact information, or to call 888-624-8350.
About MagTek, Inc.
Since 1972, MagTek has been a world leader in electronic transaction technology, from magnetic stripe card readers and writers, to MICR check readers and imaging equipment, to secure PIN issuance and cardholder verification systems. The company's products and components are in use today at point-of-sale (POS) and back-office locations in thousands of companies around the
world; they are incorporated into kiosks and ATMs, into banking customer service terminals and custom retail point-of-sale (POS) terminals, and into restaurant and hospitality equipment.
Recent MagTek innovations have included MICR check reading and imaging products to meet the growing demand for check conversion, high-reliability motorized card encoding technology, USB-enabled interface readers, an integrated customer PIN selection and management system, and hybrid mag-stripe/smart card reader/writer technology. Thomas McGeary, MagTek's president and founder, has been a leading proponent of electronic payment standards for over three decades. MagTek has 250 employees at its Carson, California headquarters and in sales
offices throughout the United States, Europe, and Asia, and distributors in over 40 countries.