M-ClReal Presents 2007 Kemiart Forerunner Award to Veuve icquot Ponsardin and Its Packaging Supplier, Seyfert Champagne
The Kemiart Forerunner 2007 Award has been presented by M-real Consumer Packaging to the French champagne producer, Veuve Clicquot Ponsardin (VCP) and its supplier, Seyfert Packaging Champagne. The prize was awarded for VCP's two different corrugated packages, one of which is for six CellarBoxes containing champagne bottles and the other is for is for a set of a champagne bottle and cooler. Kemiart Ultra is used as the surface liner in both of these packages.
"It is essential for VCP that the packaging used to display our rare vintage champagnes in retail stores convey all properties of the brand - luxury, quality and innovation," says Fabien Gaudard, R&D Manager Champagne of Veuve Clicquot Ponsardin.
By choosing Kemiart Ultra as a surface liner, VCP achieved optimal print results, the correct brand color shades, and a metallic surface effect resembling the sheen of its aluminum CellarBox. Seyfert used its ED Seytec corrugated structure, which provides an even print result and excellent box strength. With Kemiart Ultra it was easy to achieve the desired print result on time and within budget.
Now for the seventh time, the annual Kemiart Forerunner Award is presented to companies in the industry that have created innovative brand packaging using M-real's Kemiart coated liners. To qualify for the Kemiart Forerunner Award, a company must develop new end-use applications for coated liners or create packaging designs that add value to branded products. Award-winning companies are those that recognize the power of packaging and the importance of combining an effective graphic message with accurate color shade control.
For further information, please contact M-real Consumer Packaging:
Mr Juha Lounasvaara,
Vice President,
Containerboards,
Tel: +358 (0)10 469 4624,
Email: juha.lounasvaara@m-real.com
Mr. Steve O'Brien, President,
Kemiart US,
Tel: (201) 887-0156,
Email:steve.o'brien@m-real.com
The full range of Kemiart liners, available globally through M-real's sales and logistics network, includes: Kemiart Graph (24-51lbs/1000ft2 or 115-250 gsm): a coated white top kraftliner for flexo, offset and screen printing. Specially developed for flexo preprint, high-quality flexo postprint and offset, Kemiart Graph enables the printing of half-tone pictures and colors with excellent gloss and color density.
Kemiart Lite (27-41 lbs/1000ft2 or 130-230 gsm): a coated white top kraftliner suitable for flexo printing. Kemiart Lite has high converting productivity and enables the postprinting of half-tone pictures with good gloss and color density.
Kemiart Ultra (28,36 lbs/1000ft2 or 135, 175 gsm): a coated white top kraftliner especially designed for high quality in-line and conventional flexo postprint. Excellent total productivity in corrugating and printing. Kemiart Brite (23-41 lbs/1000ft2 or 110-200 gsm): a white top kraftliner suitable for flexo printing with high strength even in low basis weights and strength stability in different climates. Ideal for retail packages with large color-printed areas and line pictures requiring excellent contrast.
M-real is one of the leading producers of paperboard and paper in Europe. The company's customers include publishers, printers, carton printers, paper merchants, office suppliers and well-known consumer brand manufacturers.
M-real supports its customers' businesses by providing quality papers and paperboard for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and solutions for demanding end-uses, such as magazines, art books, brochures, direct mail, and office papers. The company's paperboard is used for packaging of beauty and healthcare products, cigarettes, branded food and consumer durables.
M-real's business areas are Consumer Packaging, Graphic Papers and Office Papers.
M-real is headquartered in Finland. The company's sales are EUR 5.6 billion (8.24 billion USD), and it employs over 12,000 people. M-real, which is part of the Metsliitto Group, is listed on the OMX Nordic Exchange Helsinki. Metsliitto Group is the eight largest forest industry group in the world with sales of EUR 8.5 billion (12.5 billion USD).
www.m-real.com
