Luxoft and Daimler Offers New MBUX Platform for Automobile Industry
Press Release Summary:
The Mercedes-Benz User Experience (MBUX) Platform is designed for Mercedes A-class vehicles. This platform connects MBUX with features in the infotainment system and integrates Artificial Intelligence and Augmented Reality into the in-car experience. The MBUX helps in creating deep and emotional connection between Mercedes-Benz, driver and passengers.
Original Press Release:
Luxoft and Daimler Co-Develop Technology Platform That Powers the MBUX Infotainment System
Stuttgart, Germany – August 1, 2018. Luxoft Holding, Inc (NYSE: LXFT), a global IT service provider, and Daimler AG, the global automotive manufacturer, have partnered to develop the software platform that powers Mercedes-Benz User Experience (MBUX), a state-of-the-art infotainment system installed in all new Mercedes A-class vehicles.
“The technology revolution in the automotive sector is changing how cars are built,” said Alwin Bakkenes, Managing Director of Luxoft Automotive. “We are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class. Daimler is not only taking control of the software design, but also how it is developed and how it is integrated into the car – resulting in a unique customer experience.”
The MBUX platform is a next-generation infotainment system that transforms how drivers and passengers interact with a Mercedes-Benz. The UX technology platform that powers it was co-created by Luxoft and Daimler AG using modern agile development processes that allowed the development team to focus on the customer experience.
The platform connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence and Augmented Reality into the in-car experience. This helped to create the deep and emotional connection between the Mercedes-Benz, driver and passengers.
Mr Bakkenes concluded: “By taking ownership of the UX software, Daimler can now respond quickly to market demand and keep the User Experience fresh and relevant.”
About Luxoft
Luxoft (NYSE:LXFT) is a global IT service provider of innovative technology solutions that delivers measurable business outcomes to multinational companies. Its offerings encompass strategic consulting, custom software development services, and digital solution engineering. Luxoft enables companies to compete by leveraging its multi-industry expertise in the financial services, automotive, communications, and healthcare & life sciences sectors. Its managed delivery model is underpinned by a highly-educated workforce, allowing the Company to continuously innovate upwards on the technology stack to meet evolving digital challenges. Luxoft has more than 12,900 staff across 42 cities in 21 countries within five continents, with its operating headquarters office in Zug, Switzerland. For more information, please visit www.luxoft.com.
Media contacts:
Luxoft
Robert Maccabe, Director, Public Relations, t: +44 (0)20 3828 2346; m: +44 (0)7950 517 836
Twitter: @Luxoft
or
Humbug PR
Keith Mason, +44 (0)7931 708837
