Lubrizol CPVC Piping Systems and Materials Expands Public App to iPhone
Cleveland — After releasing the Lubrizol CPVC public application for the Apple® iPad® at the 2013 International Builders' Show, The Lubrizol Corporation is expanding the app's capabilities with the launch of a mobile version for the Apple iPhone®. The Lubrizol CPVC mobile application enables contractors and plumbing engineers to have access to Lubrizol CPVC product information and solutions for building and construction projects, and now also provides analytics to capture usage details to further develop the app based on the needs of its users.
Available for download at no cost, the mobile app features the same information as the iPad app, offering quick and easy access to news about Lubrizol CPVC brands including FlowGuard® Pipe Fittings, BlazeMaster® Fire Sprinkler Systems and Corzan® Industrial Systems. The app also includes an FBC™ System Compatible product finder, a tool that helps ensure compliance with industrial standards and compatibility with products from other companies.
"With more than 300 downloads of the iPad app, we wanted to offer the app to iPhone users in an effort to expand access to our customers at the jobsite, no matter what device they're using," said Jason Marckel, Lubrizol information technologist. "The added analytic feature allows us to capture usage and provide our customers with the information they need about Lubrizol CPVC plumbing systems."
As with the iPad app, the mobile app is a portal that serves to locate a preferred region and basic contact information for manufacturers associated with that region. It gives users the opportunity to sign up for e-news and link to social media as well as up-to-the-minute access to information about events.
"Allowing our end-users and customers to obtain real-time information about Lubrizol CPVC activities on their preferred mobile device is part of our More Inside marketing initiatives," said John Nunnari, general manager, Lubrizol CPVC. "The evolution of the app to mobile devices provides an additional communications tool that supports the value that CPVC piping systems offer to the market."
Lubrizol will continue developing the app's capabilities to assist contractors and plumbing engineers in all their building and construction projects. Marckel expects future releases to include capabilities for Android devices. Improvements are also expected in the event listings, "Contact Us" map and other areas as more is learned about the use of the app.
The Lubrizol CPVC app is available for download on the App Store at https://itunes.apple.com/us/app/cpvc-more-inside/id591743274?mt=8.
For more information on Lubrizol's CPVC products and technology, visit lubrizolcpvc.com.
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Apple iPad and iPhone are registered trademarks of Apple, Inc.
FlowGuard®, BlazeMaster® and Corzan® are registered trademarks of The Lubrizol Corporation.
FBC™ is a trademark of The Lubrizol Corporation.
About The Lubrizol Corporation's CPVC Piping Systems and Materials Business
The Lubrizol Corporation is the innovator and world leader in chlorinated polyvinyl chloride (CPVC) resins and compounds. Our high-performance and low-combustibility CPVC technology can be found in FlowGuard® Pipe & Fittings, BlazeMaster® Fire Sprinkler Systems and Corzan® Industrial Systems designed for plumbing, fire protection and industrial piping applications. In addition, our CPVC product is also used in a variety of specialty applications serving diverse markets. Backed by robust research and development capabilities and the technical expertise of our piping systems consultants, billions of feet of our CPVC piping systems have been installed globally. For more information, visit lubrizolcpvc.com or follow us on Twitter @LZ_CPVC.
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit Lubrizol.com.
Michael Taylor
Marketing Communications Manager
Lubrizol CPVC
216-447-5914
Website: www.lubrizolcpvc.com
April Wonsick
AKHIA Public Relations & Marketing Communications
330-463-5650
april.wonsick@akhia.com
