Lowrance® Reduces Minimum Retail Price on HDS Carbon

Savings Up to $1,000 on Today’s Most Advanced Fishfinders

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today a reduction in the Minimum Retail Price (MRP) on all HDS Carbon fishfinder/chartplotters. MRP will be reduced $1,000 on HDS Carbon 16, $700 on HDS Carbon 12, $600 on HDS Carbon 9 and $500 HDS Carbon 7. These significant savings are effective immediately.

Featuring a multi-touch SolarMAX™ HD display, HDS Carbon offers unrivaled brightness and clarity and extreme viewing angles – viewable even through polarized sunglasses. A dual-core, high-performance processor delivers the fastest sonar updates and chart redraws with no lag, easily driving features like StructureMap™, Live Network Sonar, Dual Channel CHIRP and StructureScan® 3D Imaging with power to spare for future fishfinding upgrades.

HDS Carbon comes preloaded with C-MAP U.S. enhanced mapping, and is the most versatile combo available today, offering touchscreen control of Mercury® VesselView® Link, Power-Pole® shallow-water anchors, and SmartSteer™ trolling motor/outboard motors. An expansive list of safety and entertainment plug-and-play options are available to complete the network.

For more information on the latest HDS Carbon features – including FishReveal™ Smart Target Viewing and High-Visibility StructureScan® Color Palettes – please visit www.lowrance.com.

For imagery and other editorial requests, please contact:

Andrew Golden

Rushton Gregory Communications



About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and C-MAP. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com

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