Low-VOC Vinyl Acrylic Binder promotes shear stability in paints.

Press Release Summary:

Available for flat to semi-gloss interior paints, ROVACE™ 10 Emulsion is APEO- and solvent-free and 55% solids. Manufacturing flexibility lets formulators combine technology into paints with varied pigment volume concentrations, while processing properties facilitate pumping/handling. For paint contractors, emulsion offers effective spray application and touch-up. Color acceptance aids matching to color chips and maintaining uniform color appearance under varying conditions.

Original Press Release:

New Emulsion Technology Offers Excellent Shear Stability in Flat to Semi-Gloss Paints

New ROVACE™ 10 Vinyl Acrylic Binder offers formulation flexibility and improved touch-up performance for broad wall architectural coatings

PHILADELPHIA – Dow Coating Materials, a business unit of The Dow Chemical Company (NYSE: DOW), introduced new ROVACE™ 10 Vinyl Acrylic Binder today at the Western Coatings Symposium. Developed with both the formulator and contractor in mind, this new low-volatile organic compound (VOC) technology for flat to semi-gloss interior paints offers excellent manufacturing capabilities.

“Developing technologies with high-quality performance properties can pose unique challenges when working to meet the complex needs of both formulators and contractors,” said Fallyn Flaherty-Earp, North America architectural marketing manager, Dow Coating Materials. “While both are looking for quality solutions, the specifications and processes surrounding each formulator, customer and product are completely different and on occasion at odds with each other. Through constant collaboration, we’re always trying to create new technologies that help meet these competing demands.”

For formulators, the flexibility of ROVACE™ 10 Emulsion helps reduce the number of considerations factored into a paint formulation to help meet different quality points across paint lines. For example, ROVACE™ 10 Emulsion may be added during the grind stage without any adverse effects on property performance.

“While some binders’ rigidity are suited best for one type of paint, the manufacturing flexibility of ROVACE™ 10 Emulsion allows formulators the option to combine this technology into a broad range of paints with varied pigment volume concentrations (PVC), including: premium and mid-tone flat paints for new construction, quality satin finish formulations and semi-gloss blends,” said Linda Adamson, technical service manager, Dow Coating Materials.

The flexibility of ROVACE™ 10 Emulsion also offers excellent processing capabilities for easy pumping and handling.

For paint contractors, ROVACE™ 10 Emulsion offers good spray application and touch-up in starting point formulations. Demonstrating exceptional color acceptance, ROVACE™ 10 Emulsion also helps paint retailers and applicators match color chips and maintain uniform color appearance under various conditions of paint age and shear stability.

“It’s not only about the aesthetics,” said Flaherty-Earp. “ROVACE™ 10 Emulsion has been created as a low-VOC product that can be formulated to pass numerous Master Painters Institution (MPI) specifications.”

At 55 percent solids, Dow Coating Materials adds ROVACE™ 10 Emulsion to its growing list of low-VOC offerings. This new technology is APEO-free1 and solvent-free2 capable to meet the growing demands of consumers and retailers. In formulated paints, ROVACE™ 10 Emulsion has also undergone testing to show it can be formulated to meet MPI specifications #44, #53, and #143.

For enhanced performance while maintaining low-VOC, ROVACE™ 10 Emulsion may be used with ACRYSOL™ RM-725 Rheology Modifier, an easy-pouring associative thickener that provides better applied hiding, enhanced surface appearance and better touch-up. This APEO-free1, solvent-free2 HEUR offers excellent sag-flow balance when combined with ROVACE™ 10 Emulsion.

Formulating for the contractor and how additives can make a difference will be discussed by Tara Conley, technical sales manager, Dow Coating Materials at 10:20 a.m. Wednesday, October 28 during a technical presentation at the Western Coatings Symposium. For a full listing of Dow presentations at the 2015 Western Coatings Symposium, stop by the Dow Coating Materials booth (#200) or visit www.dowcoatingmaterials.com/wcs.

1Manufactured without APEO surfactants

2Manufactured without added solvent

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit www.dowcoatingmaterials.com.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2014, Dow had annual sales of more than $58 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 product families are manufactured at 201 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

For further information contact:

Cristina Myers

Dow Coating Materials



Christina Atkinson

G&S Business Communications



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