London's Leading Private Car Hire Company Chooses Magenta Technology to Build Software Platform to Support Ambitious Growth Strategy


LONDON, October 18 -- Addison Lee Selects Magenta Technology to Rebuild its Core Operations System in Order to Provide a Scalable High Performance Solution to Enable Their Plans For Rapid Growth and Even Better Customer Service

Magenta Technology, a world class vendor of enterprise software solutions and leading developer of multi-agent and semantic network technologies, announced today that Addison Lee, London's major private car hire and taxi specialist, has selected Magenta's experience and skills in delivering Java based enterprise ready solutions to support its operations.

Magenta's solution, the first release of which goes live in January 2007, followed by two more in summer and autumn 2007, is an enterprise ready operations platform which leverages enterprise architecture and robust data management to cover all areas of Addison Lee's operations - from call centre activities and driver management, to accounting and pricing. The new platform will considerably increase automation of Addison Lee's business processes, improving usability and speed of data entry. It will provide much greater visibility and time for planning car movements under adverse conditions such as traffic congestion, major public events (think London 2012) or road closures. Finally it has the built in flexibility to add new features for Addison Lee's fast growing business.

Addison Lee in London and Magenta's experienced, highly skilled and creative software development team based in Russia, are working as a team to deliver a reliable and flexible product seamlessly integrated with Addison Lee's existing software infrastructure, and enabling the upgrade without interruption to any services.

Peter Ingram, IT Director for Addison Lee, said, "We are growing Addison Lee very fast. This growth is in many respects built on using the most advanced technologies to enable great customer service. That means continuous investment and we are delighted to have formed a partnership with Magenta. They have a similar mindset to us on delivering quality systems and we see ourselves as one team charged with delivering the next generation private vehicle hire management system".

Mark Hinton, CTO of Magenta Technology, commented: "This project hits all the sweet spots of enterprise information systems. It is high volume, multi-user, high availability, with tens of interfaces to other systems. It is using all our experience in business analysis, design, project management, multi tier application development and, crucially, in transport logistics. This is a very exciting project for Magenta, since it fits exactly with our mission of enabling our customers to use technology to transform the effectiveness of their business."

About Magenta Technology

Magenta Technology is a recognised vendor of software solutions on behalf of other vendors and leading-edge enterprise software based on current J2EE standards. Magenta's clients are innovative companies that wish to gain competitive edge within their markets and are willing to invest in technology to secure a successful future. Typically these companies turn to Magenta to deliver success after traditional package-based solutions have been found wanting.

Magenta is a world-leader in the development and commercial application of multi-agent technology. Magenta's multi-agent applications enable businesses to gain competitive edge by enhancing traditional technology and enabling companies to react quickly and intelligently to real-world events as they happen. These ground breaking solutions have been developed in the areas of supply chain logistics, scheduling, resource allocation, manufacturing, text understanding and pattern recognition. Magenta's customers use multi-agent systems to deliver results where their traditional systems based on fixed models of the world, rigid sets of rule and complex mathematical algorithms are unable to derive a solution within a reasonable timescale.

Magenta employs over 120 people globally, with software development taking place in Russia which has proven to be an excellent location for securing the services of highly experienced, skilled and creative staff who challenge and enhance Magenta's customers' thinking.

www.magenta-technology.com

About Addison Lee Plc

Addison Lee Plc was established in 1975 and has grown to be the market leader in moving people and parcels in London - for corporate clients and individuals. Addison Lee has been built on service with over 1500 vehicles enabling them to offer a twenty minute on-demand service in central London for both car and courier services. Addison Lee's 450 plus office staff helping to support those on the road include customer service agents and our driver liaison department who ensure that Addison Lee's high standards are maintained.

Addison Lee was the first company in the industry to be awarded both the ISO 9002 and Investors in People accreditations. Addison Lee has been largely involved in setting the criteria for private hire car trade in London which has recently become licensed, with many of their working practices being adopted by the legislation.

www.addisonlee.co.uk

Source: Magenta Technology

Nadia Yakounina
Magenta Technology
+44-207-149-3753
contact@magenta-technology.com

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