LeCayla and MarketShare Launch New Services to Help SaaS Vendors Accelerate Their Time to Profit


BOSTON, March 13 // - LeCayla Technologies, a leading software metering and billing solution provider, and MarketShare, a leading software pricing consultancy, have teamed up to offer two new services to help software vendors optimize their pricing strategy.

"SaaS Kick Start" is aimed at early stage companies while "SaaS Transition" is aimed at established companies adding a SaaS offering to their existing product set. Both packages focus on packaging, pricing, and economic modeling appropriate to the role of SaaS within the company.

The pricing services will be provided by MarketShare, and jointly marketed by the MarketShare and LeCayla.

LeCayla provides a software metering and billing service that enables software publishers to quickly and easily introduce On-Demand pricing. The company's products enable software publishers considering SaaS to test, develop, and refine their pricing models before bringing them to market. Software publishers who are ready to offer an On-Demand application can use LeCayla's technology to deliver their offering immediately.

"Pricing is the number one go-to-market obstacle we are seeing with our SaaS clients" according to Conor Halpin, CEO of LeCayla. "By working with MarketShare, we can help our customers identify their optimum pricing model and get them to market, and to profit, quickly".

"SaaS companies that align their pricing effort early on with the billing system are better positioned to have the flexibility they need to improve their revenues." Said Jim Geisman Founder and Principal of MarketShare, "Without this early collaboration, companies try and force fit pricing and billing together and limit their upside revenue potential."

More information on the SaaS Kick Start and SaaS Transition services will be available at LeCayla's booth at OpSource's SaaS Summit 2007 Conference. Conor Halpin, LeCayla's CEO will be presenting at the conference session entitled "No Free Lunch: Billing and Metering for SaaS".

MarketShare, Inc. is a management consultancy that, since its founding in 1982, has specialized in the technology industry, particularly computer software. The company's focus is on pricing - helping clients generate increased revenue, profit, and cash flow from the products & services they sell and the professionals who sell them. The company's website is www.softwarepricing.com/.

LeCayla offers a complete revenue management solution for SaaS - from usage metering through billing and payment, On-Demand. LeCayla's "Ready to Wear Billing(TM)" allows SaaS vendors to quickly and easily define and model their pricing plans on-line rather than forcing them to adopt plans from other vendor or industries or incurring professional services costs. Their website is http://www.lecayla.com/.

Source: MarketShare, Inc.

Contact: Jim Geisman, Founder and Principal of MarketShare, Inc.,
+1-508-647-0330, info@softwarepricing.com; or Conor Halpin, CEO of
+LeCayla
Technologies, +1-888-532-2952, info@lecayla.com

Web site: www.softwarepricing.com/ http://www.lecayla.com/

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