Accounting and Financial Software
LeadVester Now Available in Beta on Salesforce.com's AppExchange
Share:
Salesforce.com customers can now deploy LeadVester to automate lead qualification within Salesforce
SAN FRANCISCO, Sept. 17 / / -- Emovendo, a leader in online customer acquisition technologies, today announced the availability of LeadVester for salesforce.com's AppExchange marketplace. LeadVester is an automatic lead qualification solution that scores leads according to pre-determined criteria while adding them directly into Salesforce. Built on the Force.com platform, LeadVester is immediately available for test drive and deployment at salesforce.com/appexchange. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.
When potential customers visit a company's website, LeadVester observes and calculates their quality according to the qualification rules that have been created. Qualification rules can be based on criteria such as pages visited, Adwords and email campaigns, information freely provided on online forms, and much more. The qualification process is extremely flexible, making it easy to meet any company's specific qualification requirements. Because leads are ranked based on their behavior, companies can efficiently allocate resources to the most promising leads, and therefore improve their lead conversion rates.
"Generating leads from websites is becoming more common thanks to companies like Google and salesforce.com. But that success creates new challenges. What if companies receive 50 leads every day, but their sales teams can only follow up on 20? Which 20 out of the 50 should they be working on? That's exactly what LeadVester is meant for," said Alexandre Pelletier, founder and CEO at Emovendo. "It helps sales teams identify the most promising leads to maximize their efforts."
"Momentum for the AppExchange continues to accelerate as thousands of customers of all sizes are using it to quickly and easily extend Salesforce with additional on-demand business applications," said George Hu, Chief Marketing Officer, salesforce.com. "Now, customers can quickly and easily deploy LeadVester to attain higher conversion rates and greater return on marketing investments by maximizing efforts of their sales teams."
Force.com Platform and the AppExchange
Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.
The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at salesforce.com/appexchange.
About Emovendo
Emovendo is a leader in online customer acquisition technologies.
Complementary products -- FormVester, LeadVester and PageVester -- make up a complete range of tools allowing companies to get a head start in Marketing automation & Customer acquisition programs.
Established in 1997 with their head office in Montreal, Emovendo serves its customers in both English and French. More information can be found at www.emovendo.com/.
Source: Emovendo
CONTACT: Alexandre Pelletier of Emovendo Inc., +1-514-913-3039, a@emovendo.com
Web site: http://www.emovendo.com/
http://salesforce.com/appexchange
http://salesforce.com/
