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Leadis Technology Enters Volume Production with LDS331 262K Color QQVGA LTPS Driver IC for Mobile Handset Main Displays

SUNNYVALE, Calif., Oct. 17 -- Leadis Technology, Inc. (NASDAQ:LDIS), a leading mixed-signal semiconductor developer of color display driver ICs for small panel displays, today announced production volume shipments of the LDS331, a 262K color LTPS driver IC with integrated controller supporting 132 (RGB) x 162, 128 (RGB) x 160, and 130 (RGB) x 130 display resolutions. Featuring four gamma curves, temperature compensation, and an enhanced voltage boost and Vcom generation architecture, the LDS331 provides rich, dynamic color images at low power levels across handset operating conditions. The device supports 3:1 source multiplexing for reduced pin count and efficient utilization of source output drivers. Programmable advanced display options such as partial display mode, area scrolling, and line and frame inversion are also included.

"LTPS-based display modules continue to grow their relative share versus other technologies within the mobile handset market," said Kevin Plouse, Vice President of Marketing. "The LDS331 supports our customers' QQVGA LTPS requirements with a compelling combination of flexible resolution support, low power consumption, and rich accurate color."

About the LDS331

The LDS331 262K color LTPS LCD driver IC is a highly-integrated, high- performance device with integrated display RAM, on-chip oscillator, DC/DC converters, and temperature compensation to insure optimal visual performance.

In addition, the LDS331 includes advanced programmable display features such as area scrolling and partial display mode for power-reducing screen saver controls, line and frame inversion for low cross talk, and color depth selection for enhanced screen performance.

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About Leadis Technology, Inc.

Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets mixed-signal semiconductors that enable and enhance the features and capabilities of small panel displays, focusing on the mobile handset market. Leadis' core products are color display drivers, which are critical components of displays used in mobile consumer electronic devices. Leadis supplies display drivers supporting the major small panel display technologies, including a-Si and LTPS TFT LCD's, color STN LCD's, and color OLED displays.

Source: Leadis Technology, Inc.

Eric S. Itakura,
Director, Business Development and Investor Relations,
Leadis Technology, Inc.

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