Leadis Technology Enhances its Portfolio of OLED Products with Production Volume Shipments of Feature-Rich LDS518 OLED Display Driver IC for MP3 and Mobile Handset Applications


SUNNYVALE, Calif., March 21 -- Leadis Technology, Inc. (NASDAQ:LDIS), a leading mixed-signal semiconductor developer of color display driver ICs for small panel displays, today announced production volume shipments of a low-power single chip Area Color Organic Light Emitting Diode (OLED) display driver IC with integrated controller. The LDS518 is a highly integrated device with on-board display RAM, on-chip oscillator and several user programmable features that allow the display of clear, bright images while minimizing power consumption. With a maximum display resolution of 128 x 64 and 4-gray scale color, the LDS518 is a cost-effective, feature-rich solution optimized for multiple applications, including MP3 players, mobile phone displays, printers, and fax machines.

"We are pleased to commence shipping production volumes of our LDS518, our sixth OLED driver, into the MP3 player and mobile phone sub-display applications," said Kevin Plouse, Vice President of Marketing. "According to DisplaySearch, total OLED demand is forecasted to reach 84 million units in 2006. Leadis was the first company to commercialize an OLED driver IC, and we remain committed to serving the growing OLED market."

About the LDS518

The LDS518 is a high-performance, highly-integrated device featuring 16K- bit of display RAM (128 x 64 x 2 bit), an on-chip oscillator and flexible frame frequency adjustment without the need for external components. The LDS518 has a maximum resolution of 128 x 64 and allows programmable display features such as divided area display with flashing function per divided area and two screen saver modes, which are critical for extending OLED display lifetime, extending mobile device battery life, and reducing the need for additional software development to support these functions.

The device supports 5 industry standard host bus interfaces: 3-wire serial interface, 4-bit and 8-bit interface with 8080-series MPU and 6800-series MPU.

For more information, visit www.leadis.com.

About Leadis Technology, Inc.

Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets mixed-signal semiconductors that enable and enhance the features and capabilities of small panel displays, focusing on the mobile handset market. Leadis' core products are color display drivers, which are critical components of displays used in mobile consumer electronic devices. Leadis supplies display drivers supporting the major small panel display technologies, including a-Si and LTPS TFT LCD's, color STN LCD's, and color OLED displays.

Source: Leadis Technology, Inc.

CONTACT: Eric S. Itakura, Director, Business Development, of Leadis
Technology, Inc., +1-408-331-8622 or eric_itakura@leadis.com

Web site: www.leadis.com/

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