LCD Driver Chip utilizes MDDI technology.
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Press Release Summary:
WQVGA(x) LCD driver chip uses MDDI (Mobile Display Digital Interface) technology, which can shift data from parallel to serial between mobile phone modem and LCD panel. MDDI also allows for high-speed transmission of data to LCD panels and high-resolution camera phones. Chip transmits data at maximum of 220 MB/sec, and only requires 7 circuit lines to connect modem and LCD panel.
Original Press Release:
MagnaChip Launches LCD Driver Chip Using Qualcomm Technology
SEOUL, South Korea, March 26 // -- MagnaChip Semiconductor Ltd., a leading global designer, developer and manufacturer of image sensor solutions, mixed-signal and digital multimedia semiconductors, today announced the launch of an LCD driver chip using MDDI technology pioneered by Qualcomm.
MagnaChip chose to incorporate MDDI (Mobile Display Digital Interface) technology, a VESA(TM) Standard interface that is widely adopted within Qualcomm wireless solutions, into its driver chip because MDDI can shift data from parallel to serial between the mobile phone modem and LCD panel. MDDI also allows for high speed transmission of large volumes of data to LCD panels and high resolution camera phones.
Using MDDI, MagnaChip developed the WQVGA(x) LCD driver chip, which can transmit data at a maximum of 220Mb/second. Additionally, MagnaChip reduced the number of circuit lines connecting the modem and LCD panel from 40 to 7. The reduced circuit lines provide a substantial contribution to cost savings, as well as design flexibility for LCD module makers.
Davis Mok, Vice President of Marketing in MagnaChip's Display Solutions Division, stated, "This product supports High Speed Serial Interface, and it is a perfect fit for HSDPA mobile phones and next generation high speed mobile phones. Qualcomm's MDDI technology enables stable transmission of large volumes of data at high speed with low power consumption. We look forward to maintaining a collaborative relationship with Qualcomm to support our continued technological advancement and business expansion in mobile phones."
MagnaChip will continue to develop LCD driver chips with MDDI technology and specifically expects to launch additional products in the second half of 2007.
About MagnaChip Semiconductor
MagnaChip Semiconductor is a leading designer, developer and manufacturer of mixed-signal and digital multimedia semiconductors addressing the convergence of consumer electronics and communications devices. We focus on CMOS image sensors and flat panel display drivers, which are complex, high performance, mixed signal semiconductors that capture images and enable and enhance the features and capabilities of both small and large flat panel displays. MagnaChip also provides wafer foundry services utilizing CMOS high voltage, embedded memory, analog and power process technologies for the manufacture of IC's for customer-owned designs. MagnaChip has world-class manufacturing capabilities and an extensive portfolio of approximately 8,500 registered and pending patents. As a result, MagnaChip is a valued partner in providing leading technology solutions to its customers worldwide. For more information, visit www.magnachip.com.
Source: MagnaChip Semiconductor Ltd.
Web site: www.magnachip.com/
