Lavi Industries Expands Popular NeXtrac(TM) In-Line Merchandising System to Promote Retail Store Impulse Sales


New NeXtrac Merchandising Bowls & Double-Sided Post Banners Promote Retail Store Merchandising and Enhanced Messaging

Valencia California, May 4, 2010 - Lavi Industries, a leader in crowd control and public guidance solutions, announced today its expanded line of NeXtrac(TM) In-Line Merchandising solutions. The latest additions to the NeXtrac product family, NeXtrac Merchandising Bowls and Double-Sided Post Banners provide a complete in-store solution for customer queuing, impulse merchandising and directional signage.

"Over the past five years, our NeXtrac In-Line Retail System has been widely received by major retail chains across the US," said Perry Kuklin, Director of Marketing and New Business Development, Lavi Industries.

"By seamlessly integrating with our popular Beltrac® 3000 retractable-belt stanchions, NeXtrac provides retail stores with an easy, dependable and cost-effective system for customer queuing, impulse merchandising and product messaging."

"NeXtrac's small footprint maximizes sales per square foot and leverages impulse sales at check-out," continued Mr. Kuklin. "Our new NeXtrac Merchandising Bowls and Double-Sided Post Banners make NeXtrac even more effective. Installed in retail stores across the U.S. and Canada, NeXtrac has been proven to increase customer queue impulse sales by as much as 400%, while keeping retail floor space requirements to a minimum."

New NeXtrac Retail Solutions - Press Take-Aways NeXtrac Merchandising Bowls

o Merchandising Bowls display last minute items for impulse sales in store checkout-lines.
o Bowls add retail merchandising space without adding additional floor space.
o Bowls mount to Lavi Industries' Beltrac 3000 stanchions, with multiple bowls able to connect to a single post.
o Bowl dimensions: 5.75" in height x 11.75" diameter.
o Post-top and Swing-Arm versions available.
o Merchandising Bowls have acrylic sign holders for 12" high custom graphics.
NeXtrac Double-Sided Post Banners
o NeXtrac Double-Sided Post Banners increase retail store signage reach.
o Customizable NeXtrac banners drive brand awareness, store messaging and customer wayfinding.
o NeXtrac Double-Sided Post Banners grip-mount to Lavi Industries' Beltrac 3000 stanchions.
o Banner options: angled or rectangular shapes from 3' to 8' tall.
o Banner construction: Heavy-duty, double-sided lined fabric for maximum impact.

About Lavi Industries Inc.

Based in Valencia, California, Lavi Industries is the premier provider of Public Guidance solutions in North America. Leveraging its portfolio of world-class brands - Beltrac® stanchions, Directrac® signage systems, Qtrac(TM) electronic queuing systems, and NeXtrac® in-line merchandising systems - Lavi has helped the world's leading companies effectively guide people in, through, and out of their facilities.

Media Contact:
Perry Kuklin
Director of Marketing and New Business Development
Lavi Industries Inc.
(661) 257-7800
perryk@lavi.com

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