Hot New Shades Include Dragon, League, Turbo and Night Moves:
Pittsburgh, April 17, 2008 - An innovative color or special effect can turn an ordinary design into an extraordinary one. Designers know this, and so do the Fantasia® color and special effect technology experts at Bayer MaterialScience LLC (BMS). BMS is unveiling a stimulating new set of LEDA® compounded color technology visual effects that can help designers bring even the most imaginative product design into reality. LEDA effects are designed to complement BMS' Makrolon® polycarbonate resin.
Four LEDA compounded color technology effects families are introducing brand new colors and finishes that reflect the hottest color trends.
The latest in MIRAGE® color travel/pearlescent effects is:
o Dragon - This mysterious color-shifting, shimmering metallic hue morphs from coppery red to reptile green with gold flecks shimmering throughout. The effect creates a holographic-like green outline that transforms to a vibrant violet-blue when backlit. The multi-faceted Dragon flashes from a red-gold sunset to a translucent sea of blue and green as the eye moves around it: truly a chameleon effect.
New to the JUST COOL category is:
o League - A crisp, liquid blue with maximum gloss that gives a lacquered, almost mirrored appearance to the opaque finish. Designers going for that "wet paint" look will have fun with this modern melding of deep blue and violet.
MINA® metallic effects introduces:
o Turbo - Exuding a richness and sophistication beyond that of mundane metal finishes, Turbo provides the illusion of depth and tricks the eye into anticipating a certain feeling of temperature and weight.
An innovative addition to the LUNA(TM) glow-in-the-dark effects line is:
o Night Moves - Night Moves is a fresh, ice-like shade that packs a punch of pearlescent shimmer and shine. Brand new BMS technology gives Night Moves a dreamy blue-white glow-in-the-dark luminosity that stands out from the more typical green glow.
"Customers find inspiration in our edgy, innovative color and special effects offerings," said John Skabardonis, Fantasia Color Technologies Manager, BMS LLC. "Staying at the forefront of the latest in electronics, automotive and fashion design trends allows BMS to continually generate the freshest new LEDA molded-in color technology effects."
The four new LEDA effects were developed at the BMS Color Competence and Design Centers in Newark, Ohio, and Filago, Italy. Color experts at these facilities help customers visualize their unique color and can customize effects to suit each client's individual needs.
Color Your World with Fantasia Color and Special Effect Technologies
Fantasia color technologies are the industry's most complete, one-stop solution for color and special effects. To meet customers' wide range of design, processing and cost parameters, there are five separate technologies:
o LEDA® compounded color technology - Molded-in color for BMS resins
o AURA® color infusion technology - Color parts after they are molded/formed
o FARIA® film insert molding (FIM) technology - Superior graphics and decoration options
o MILENA® color concentrate technology - Color for niche applications such as optical data storage media (CDs, DVDs, CD-Rs)
o IMAGIO® coatings technology - High quality see and feel coatings
These four new LEDA compounded color technology effects have been added to the many colors and special effects that can be viewed on the Bayer Fantasia color and special effect technology Web site at www.BayerFantasia.com. In addition to being able to view the full line of Fantasia color and special effect technologies as 360° rotational forms on the site, you can also read the latest trend and application information in the eNewsletters found there. Sign up to receive the Fantasia eNewsletter on the site so you can stay up to the minute with the latest offerings and news from the BMS world of colors and special effects for thermoplastics, the world of Fantasia.
Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with nearly 15,400 employees at 30 sites around the world and 2007 sales of 10.4 billion euros. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Our inorganic basic chemicals unit produces chlorine and related essential products for the chemicals industry. Let us give life to your vision. Bayer MaterialScience -- Where VisionWorks.
Bayer Corporation, headquartered in Pittsburgh, is a subsidiary of Bayer AG, an international health care, nutrition and innovative materials group based in Leverkusen, Germany. In North America, Bayer had 2007 net sales of 8.1 billion euros and employed 16,800 at year end. Bayer's three subgroups, Bayer HealthCare, Bayer CropScience and Bayer MaterialScience, improve people's lives through a broad range of essential products that help diagnose, prevent and treat diseases; protect crops and enhance yields; and advance automobile safety and durability.
Scott Hunsberger, Phone: 412-777-5200
For more information about Bayer MaterialScience, call 1-800-662-2927, e-mail firstname.lastname@example.org or visit www.bayermaterialsciencenafta.com.
For more information on the complete Fantasia color and special effect technology program, visit www.BayerFantasia.com.