LaserMax Announces 2015 Show Special and Dealer Incentive Program

Rochester, NY – LaserMax, market leading producer of premium laser sighting systems, today announced their 2015 sales programs and show specials. "Show season is the perfect time for LaserMax to present our newest products, share our tactics for accelerating sales, and extend valuable show specials to our dealer network," says Rick Storace, LaserMax Wholesale Distribution Manager.

Show Specials

"LaserMax is offering a free point of sale display with minimum orders place at SHOT Show, distributor and buy group shows," Storace commented.  "The attractive countertop display offers retailers a helpful conversation starter regarding the advantages of adding a LaserMax laser to their customer's guns," added Storace. Featuring a LaserMax equipped blue gun, each unit incorporates helpful feature and benefit information on the front and product specifications on the back. "It's a really handy tool for retail sales staff," he said. In order to get these POS displays, invoices written during the shows must reflect an order date before January 30, 2015.

Dealer Rewards Program

Introduced in October, 2014, the LaserMax Dealer Rewards Program offers perks to qualifying retail store locations for stocking LaserMax products. "The program offers gun store owners and buyers compelling reasons to stock LaserMax," says Storace. "Rewards Members earn points with every laser purchase through an authorized distributor, and redeem them for valuable LaserMax branded gear, products and merchandising materials. In addition, Rewards Members receive exclusive access to training, sales support, technical support, education, and exciting promotions designed just for them," he said. "Our goal is to generate more interest from the dealers we meet during the show season and continue to strengthen our existing relationships." For more information about the Dealer Rewards Program, please visit

Dealer Show Schedule

"For 2015 we are aggressively increasing our efforts to reach firearms and outdoor retailers and are attending several shows in an effort to showcase our product line," said Storace. LaserMax will participate in the following shows:

•       January 20-23 SHOT Show (Booth# 12771) Sands Expo Convention Center

•       January 26-29 AcuSport Corp Business Conference, Fort Worth Convention Center

Complete information on new LaserMax products is available at or by phone at (800) 527-3703. Press members are encouraged to contact Laura Evans for product information and editorial support at or by phone at (585) 272-5420, ext. 382. For the latest LaserMax news, follow LaserMax on Twitter and Facebook.

About LaserMax

Now in its 26th year, LaserMax is a leading innovator of premium laser systems with a growing portfolio of significant patents. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries.  LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business and has been recognized by Inc. 500|5000 as one of the fastest growing companies in the U.S. 

LaserMax | | 3495 Winton Place | Rochester, NY 14623 United States



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