Laser Marking System protects against counterfeits.
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Press Release Summary:
Combining chemistry and substrate conversion, DataLase(TM) provides color change technique that endows products with unique mark for security purposes. Color change mechanism, triggered by low-power CO2 laser light energy, allows items to be tagged permanently and discreetly. Solution forms mark through films and is permanently embedded in laminates. DataLase Clear(TM) transfers images onto transparent media via laser without interfering with translucency of underlying substrate.
Original Press Release:
Sherwood Technology's DataLase(TM) Provides an Effective Anti-Counterfeiting Solution
(WIDNES, CHESHIRE, UK - November 11, 2004) - Sherwood Technology's DataLase(TM), the new generation colour change technique for an infinite range of solutions, is being used in the fight against counterfeiting. DataLase(TM) and DataLase Clear(TM) can be used for brand protection and security applications by providing products with their own unique mark. Combining chemistry and substrate conversion, this groundbreaking technology's colour change mechanism can be triggered by low power CO2 laser light energy.
Anti-counterfeiting is a growth market, the objective being to identify luxury or high-value products in a way that minimises their fraudulent reproducibility. DataLase allows products to be tagged permanently and discreetly, without the mark being removable.
DataLase(TM) technology can be used for a range of covert and overt security applications. For example, DataLase(TM) has the ability to overtly mark a product with its own distinctive 'finger print'. This 'finger print', such as a tiny 2D Datamatrix code is formed through films, such as Polypropylene and Polyethylene, allowing it to be permanently embedded or 'sandwiched' in laminates. The DataLase chemistry is incorporated at the manufacturing stage and can be subsequently laser marked. This technique can be used in products as diverse as cigarette and cosmetic packaging. It is a particularly effective tool in preventing counterfeiters and grey market trading as the 'finger print' can not be easily reproduced or removed.
DataLase Clear(TM) enables the covert checking of a product's authenticity. This unique product allows images to be transferred onto transparent media via a laser without interfering with the translucency of the underlying substrate. Counterfeiters are unable to spot the presence of the laser responsive DataLase Clear(TM) material as it only becomes visible when exposed to energy from a low power CO2 laser. The DataLase Clear(TM) image remains undetectable up to the very point where authenticity needs to be verified, a unique feature not possible with other techniques.
Steve Kelly, Managing Director of Sherwood Technology, comments: "The application of DataLase(TM) technology for the purpose of security features is a very new and exciting project. Existing methods have become stagnant and predictable to counterfeiters who find ways around them, however, DataLase(TM) has the potential to revolutionise the market. We expect brand protection applications to be key development areas for the DataLase(TM) technology."
The DataLase(TM) technology security applications will be available as a result of new and existing application licensing agreements and strategic partnerships with security substrate manufacturers.
More information about Sherwood Technology is available at www.sherwoodtech.com or by e-mail info@sherwoodtech.com.
