Label System provides more product information.
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Press Release Summary:
Seven-panel bottle label enables nutritional supplement manufacturers to provide detailed product information at point of sale. Top panel of ReseaLabels(TM) peels back to reveal information on reverse side. Four-panel insert is bound between top panel and bottom panel that adheres to product. Pages of label are turned like a book.
Original Press Release:
New Label Configuration Conveys More Information for Consumers of Nutritional Supplements
St. Petersburg, FL - Tape & Label Engineering (TLE), a converter of pressure-sensitive prime labels, has announced the introduction of a new, seven-panel bottle label that enables nutritional supplement manufacturers to make it easier for their customers to obtain detailed product information at the point of sale.
Called "ReseaLabels"(trademark), the new label configuration came about in response to the needs and demands of the marketplace.
"One of our nutritional supplement customers learned that its end-users wanted more product information in order to make better informed buying decisions," said Bill Teefey, president of TLE. "There were multi-panel labels out there that could do the job, but those 'booklet' labels commonly included accordion-style configurations that would cascade from the bottle, making it difficult for the end-user to determine the proper reading order."
The seven-panel ReseaLabels construction makes obtaining product information easy. The top panel (1) peels back to reveal information on its reverse side (2), plus a four-panel (3,4,5,6) insert that is bound between the top panel and the bottom panel (7) that adheres to the product/bottle. Due to its configuration, reading order is obvious: its pages are simply turned like a book.
"The unique aspect of ReseaLabels is the four-panel insert," Teefey pointed out. "Our label engineering staff devised a complex, multi-phase converting and manufacturing process that makes this pressure-sensitive label truly one of a kind."
For more information on ReseaLabels, please contact Tape & Label Engineering, 2950 47th Avenue North, St. Petersburg, FL 33714; phone 1.800.237.8955; email tleinfo@tle.net; website www.tle.net.
Tape & Label Engineering is a subsidiary of Weber Marking Systems, Inc., a leading worldwide manufacturer and supplier of labeling and coding systems. TLE provides pressure-sensitive prime labels to a broad range of industries.
