MONTREAL, Canada and THE HAGUE, Netherlands, September 27/ / - Bluestreak Technology, the developer of the MachBlue(TM)
platform for mobile phones and digital television, will provide its MachBlue Mobile solution to support KPN's start of mobile TV by offering MobielTV.
This service will be free of charge to early adopting customers until the end of 2007.
Bluestreak Technology will deliver the application for MobielTV on the KPN 3G network.
The agreement, already signed by KPN and Bluestreak Technology, shall provide end users with the MachBlue Mobile solution. The new mobile TV service will further enhance the delivery of value added services and rich media content to KPN.
The service will provide Bluestreak Technology with an additional key stepping stone towards its ability to deliver rich media applications developing new customer services.
MachBlue Mobile is a platform for mobile phones that enhances unique user interfaces and user experiences. MachBlue's cross-platform capabilities bridge the gap between different makes and models of handsets, making it possible for mobile operators and device manufacturers to create a customized and branded user experience that is uniform across all devices.
Peter Westgeest, Director Hardware KPN Mobile at KPN
commented: "By investing in Bluestreak Technology solutions we're able to create an engaging and dynamic mobile TV offering, which is set to revolutionise customer interaction with mobile multimedia services. We are impressed with MachBlue Mobile ability to create dynamic, branded mobile TV services."
Laurence Fornari, Bluestreak Technology's Vice President for Mobile Sales in Europe commented: "We're delighted to be working with KPN, a company renowned for offering high-quality, reliable services to enrich its customers' work and leisure time. This announcement confirms Bluestreak Technology's ability to deliver high quality rich-media content and services to mobile phones."
MachBlue Mobile implements a subset of the Flash(R) 7 specifications, supplemented with the MachBlue Mobile API enabling enhanced handset control and integration.
Flash(R) is a registered trademark of Adobe Systems, Inc. in the United States and other countries
KPN is the leading provider of telecommunications services in the Netherlands, serving customers with wireline and wireless telephony-,
internet- and TV services. To business customers, KPN delivers voice-,
internet- and data services as well as fully-managed, outsourced ICT solutions. Both nationally and internationally, KPN provides wholesale network services to third parties, including operators and service providers.
In Germany and Belgium, KPN pursues a multi-brand strategy with its mobile operations, and serves multiple customer segments in consumer as well as business markets.
At June 30, 2007, KPN served 5.8 million wireline voice subscribers, 8.8 million mobile customers, 2.5 million Internet customers and
0.3 million TV customers in the Netherlands as well as 16.1 million mobile customers in Germany and Belgium. With 27, 096 individuals (24,881 FTEs), KPN posted revenues of EUR 5.9bn, with an EBITDA of EUR 2.5bn in the first half year of 2007. KPN was incorporated in 1989 and is listed on the Amsterdam, New York, London and Frankfurt stock exchanges.
About Bluestreak Technology, Inc.
Bluestreak Technology, formerly known as Bluestreak Technology Network, is the creator of the award-winning MachBlue(TM) platform, which enhances sophisticated applications and user interfaces on mobile phones and television set-top boxes. The MachBlue platform gives network operators and OEMs the power to create engaging, rich-media user experiences (UX).
Bluestreak Technology is a technology partner with such industry leaders as STMicroelectronics, ACCESS, Orange, Videotron, Time Warner Cable, Thomson, NDS and OpenTV. The company won top honors in the 2006 Orange Partner Innovation Contest, an accolade awarded to the "Best of the Best" in innovative mobile products, services, or technology concepts.
Source: Bluestreak Technology, Inc.
More information: Martin Carrier, Vice President, Marketing and Communications, Bluestreak Technology, M: +1-514-295-4840, E: martinc@Bluestreaktech.com