KILZ® Mansonry and Stucco Primer Launching Exclusively in Lowe's Stores


Top-of-the-line Interior/Exterior Primer Lets Pros Prime Faster without Compromising Performance

ST. LOUIS, Nov. 12, 2010 -- Masterchem Industries, maker of KILZ® brand products announced the launch of KILZ Masonry and Stucco primer at select Lowe's stores in Arizona, California, Florida, New Mexico, Nevada, and Texas.

KILZ Masonry and Stucco primer is an alkali resistant primer that can be used on recently poured masonry and stucco surfaces. This new primer from the KILZ brand enables painting professionals to prime and paint masonry surfaces just seven days after constructing, whereas non alkali resistant primers require at least 30 days before application to masonry surfaces.

"KILZ Masonry and Stucco primer will put painting pros ahead of the curve and able to meet project deadlines more efficiently with a standout product that performs with the KILZ brand quality that pros trust," said Jason Long, KILZ brand manager for Masterchem Industries. "We're excited to offer KILZ Masonry and Stucco primer exclusively in select Lowe's stores in the U.S."

Available in 5-gallon containers, KILZ Masonry and Stucco primer is perfect for pros that are looking to prime and paint a newly constructed masonry building faster while lowering the risk of lime burn, discoloration and efflorescence. The primer penetrates and binds light surface chalk creating a surface ready be top coated. KILZ Masonry and Stucco primer is specifically designed and formulated for use on properly prepared interior and exterior above-grade masonry, stucco, plasters and poured and precast concrete.

Product details include:

o 100% Styrene Acrylic
o Adheres to a variety of substrates
o Alkali resistance up to 13.0 pH
o Available in 5-gallon containers exclusively at Lowe's
o Clear in color, dries to a matte sheen
o Easy Clean-up with soap and water
o Efflorescence resistant
o Engineered to bond to light chalky surfaces
o Interior/Exterior multipurpose formula

For more information, visit: www.kilz.com

About Masterchem Industries, LLC

Masterchem Industries, founded in 1954 in St. Louis, MO., is committed to developing, manufacturing and marketing the highest quality and most innovative coatings available to consumers and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries' brands include KILZ®, KILZ 2®, KILZ® Casual Colors®, HAMMERITE®, Rust Cap® and others.

SOURCE Masterchem Industries, LLC

CONTACT:
Christiana Basso,
+1-312-616-2471,
cbasso@c-k.com,
for Masterchem Industries

Web Site: www.kilz.com

All Topics