Kieden's Business Mashup Delivers Search Engine Marketing to Salesforce.com Customers via the AppExchange
Innovative Startup Brings Allows Customers to Launch and Track Google Ad Campaigns With the World's Leading On-demand CRM
SAN FRANCISCO, salesforce.com Appforce Conference, May 24 / / -- Kieden and salesforce.com (NYSE:CRM) the market and technology leader in on-demand business services, today announced the availability of Kieden for AppExchange, the industry's first search engine marketing application designed specifically for use with salesforce.com's on-demand CRM solutions. The announcement was made today at Appforce, salesforce.com's first annual AppExchange partner, user and developer conference.
Kieden's service is the first and only AppExchange application to extend the power of salesforce.com to the fast growing world of search engine marketing. Users of Kieden's service are now able to place ads on major search engines, and then correlate ad clicks with leads and closed sales, all from the Salesforce user interface. Salesforce.com customers can now deploy Kieden to manage and track all of their search engine marketing activities.
"Companies have been searching for better ways to connect their online marketing programs with their real world, offline sales processes," said Kraig Swensrud, co-founder of Kieden. "Kieden bridges this gap and allows companies to direct the ad budget towards online programs that deliver results to the sales organization."
"Kieden's service is a clear example of the power of the AppExchange," said Marc Benioff, chairman and CEO, salesforce.com. "Now the 444,000 salesforce.com subscribers can have complete visibility and control over their search engine marketing investments. Thanks to the AppExchange, innovative new solutions like Kieden extend the power of on-demand computing and The Business Web."
By leveraging the AppExchange, Kieden has been able to deliver rich business applications at internet speed. The company not only had access to infrastructure and technology, but was also able to take advantage of marketing and sales resources, which included access to Salesforce's 22,700 customers and world renowned sales team.
"The AppExchange has let us focus entirely on creating value for our target market," says Sean Whiteley, also a Kieden founder. "The search engine marketing market is growing like crazy and there's not a minute to waste. During our beta period, we easily surpassed all our customer acquisition goals. The power of the AppExchange goes way beyond technology."
"The value that Kieden delivers to our customers is exciting," said Tien Tzuo, senior vice president, product strategy, salesforce.com. "Online marketers can now get true visibility into the return on their search engine marketing spend, right from within Salesforce."
Kieden for AppExchange is one of more than 250 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer's salesforce.com account. AppExchange can be found at http://salesforce.com/appexchange.
About Kieden Corporation
Kieden Corporation delivers the only search marketing application that is completely integrated with salesforce.com. By mashing up Salesforce.com with powerful applications from Search Engine Marketing leaders such as Google and Yahoo!, Kieden delivers unprecedented insight into search marketing results.
Founded in 2006 by a team of experienced integration and web 2.0 visionaries, Kieden is proud to release its product for public availability today. For more information, visit kieden.com or contact us at (415) 738-8595.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.
As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit www.salesforce.com/, or call 1-800-NO-SOFTWARE.
NOTE: Salesforce.com is a registered trademark of, and AppExchange, Successforce and The Business Web are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.
CONTACT: Chris Halligan of Kieden, +1-703-577-1292, or chris@kieden.com; or Gordon Evans of Salesforce.com, +1-415-536-7608, or gevans@salesforce.com
Web site: http://kieden.com/
Web site: http://www.salesforce.com/
