Kaleidico Launches Lead Marketwatch, Mortgage Industry's First Lead Rating Application


Weekly Moving Data Average Creates Greater Transparency in Lead Generation Market

FLAT ROCK, Mich. and CLEVELAND, April 11 // -- Kaleidico, an Internet technology company that provides Web-based lead management solutions, today launched Lead Marketwatch, a free mortgage lead rating ticker. Lead Marketwatch is the first objective tool to rate lead quality and can be viewed on Kaleidico's homepage at www.kaleidico.com/.

Lead Marketwatch figures are aggregated from client reports run on icoSales, Kaleidico's flagship lead management platform, and includes data on lead generators that have provided 100 or more leads to an icoSales user over a one week period. The ticker tracks a moving average of leads that were received within that seven day timeframe and the percentage of leads that converted to applications.

"Our clients consistently ask us who the best lead generators are," said Bill Rice, CEO of Kaleidico. "We created Lead Marketwatch in order to provide an objective answer. We are now able to give lead generators and mortgage companies a gauge so they understand which companies are providing the best leads and can tailor their purchasing decisions appropriately."

"We have been waiting a long time for a resource like Lead Marketwatch," said John Wilds, director of sales for LoanWeb, a leading mortgage lead generator. "The ticker allows us to see where our lead quality stacks up against our competition at any given time. LoanWeb has consistently held a place among the top lead providers in the industry over the past several years and we intend to keep it that way. Tools like Lead Marketwatch allow us to easily keep our finger on the pulse of the market and deliver to our customers the highest quality leads at the best prices."

Lead Marketwatch benefits all lead generators as well as mortgage companies because it drives out disreputable players and gives the best companies an opportunity to showcase their value. Since leads aren't always sold immediately after they are generated, many lead companies don't know how good their leads are beyond anecdotes from select clients.

About Kaleidico

Based in Flat Rock, Mich. and Cleveland, Ohio, Kaleidico is an Internet technology company that provides lead acquisition, allocation and management solutions to sales organizations. icoSales, the company's flagship product, is a fully customizable lead management sales platform that aligns prospects with sales personnel data shows is likely to understand their needs and guide their transaction to a close. Mortgage companies throughout the United States depend on Kaleidico to give their bankers and brokers the tools they need to manage prospect information and guide customers through the mortgage process. To learn more, please visit www.kaleidico.com/ or call 866.667.5253.

Source: Kaleidico

Web site: www.kaleidico.com/

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