SecureShift Crimson/Copper Provides Brand Owners With a Unique Overt Product Authentication Option
MILPITAS, Calif., May 31 / JDSU (Nasdaq: JDSU; TSX: JDU), a leader in optical innovation and brand authentication solutions, today announced general availability of SecureShift® Crimson/Copper product authentication labels. The latest addition to the SecureShift Technology family of overt brand authentication color-shifting effects joins the portfolio of four existing colors: Blue/Bronze, Jade/Violet, Rose/Green and Silver/Purple.
"Several brand owners with product counterfeiting issues approached us about developing a brighter red face color that would be a closer match for their corporate brand identity," said Roy Bie, vice president and general manager of JDSU's Flex Products Group. "We've had great feedback from the market on the eye-catching look that we achieved with SecureShift Crimson/Copper, which provides our customers with yet another color choice to enhance alignment with their brands."
SecureShift Crimson/Copper is also available as a SecureShift MetaSwitch label from LA Label, JDSU's cGMP compliant secure printing facility. SecureShift MetaSwitch won the Technical Excellence in Security award from the Association of Industrial Metallizers, Coaters & Laminators (AIMCAL) in 2005.
SecureShift Technology provides brand owners with a total brand protection solution based on multi-layered authentication and track & trace security features. SecureShift solutions are built around JDSU's technology leadership in overt anti-counterfeit protection for global currencies. Today, SecureShift solutions protect over $70 billion of branded products each year, including 40 prescription drugs for 11 leading biotech and pharmaceutical manufacturers. More information about SecureShift Technology is available at www.jdsu.com/brandauthentication.
JDSU is committed to enabling broadband & optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. Furthermore, JDSU is the leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications.
More information is available at www.jdsu.com.
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