International Consumer Electronics Show (CES) Recognizes Innovation of Fully-Electric Zero-Turn Mower; Honors Cub Cadet for Eco-Design and Sustainability

World's First Fully-Electric Zero-Turn Mower with Four-Wheel Steering Technology Again Validated as the Future of Lawn Care

NEW YORK and CLEVELAND - Cub Cadet, the leader in outdoor power equipment, is excited to announce that the International Consumer Electronics Show has named the RZT S™ ZERO, the world's first fully-electric zero-turn riding mower with steering wheel control and four-wheel steering technology, as an Innovations Design and Engineering Awards Honoree in the Eco Design & Sustainable Technologies category. This is the second award of global prestige for the ZERO in 2013. It also received the coveted Breakthrough Award from Hearst Media's Popular Mechanics in October.

The ZERO is the only fully electric zero-turn rider that is controlled by a steering wheel and patented four-wheel steering technology.  This provides incredible maneuverability on all types of terrain and allows for greater straight-line tracking as well as traction and stability on hills. The advantages are immediately apparent with the ZERO's "no compromise" cutting performance that produces the Cub Cadet Signature Cut that customers have come to expect from the brand.

The product is Cub Cadet's latest achievement in a history of American-inspired innovation dating back to 1961, as well as an extension of the Consumers Digest Best Buy Award winning line of zero-turn mowers.

"It's literally what you don't get with the Cub Cadet ZERO that's most valuable. The ZERO's name really says it all ... zero gas, zero oil, zero filters, zero belts, zero cumbersome lap bars, zero emissions, zero engine maintenance, zero turf damage, and most remarkably, zero engine noise," said Jeff Salamon, Cub Cadet's director of marketing. "To be recognized as an honoree in the International Consumer Electronics Show's Innovations Design and Engineering awards is awesome. Everyone knows the remarkable technologies that are showcased at CES each year and we are honored to be in such company."

The Cub Cadet ZERO will be on exhibit at the Digital Experience! in Las Vegas on Monday, January 6, 2014 from 7:00 pm - 10:30 pm at The Mirage Events Center (MEC) at the Mirage Hotel. It is currently available in select markets and will be expanded into new markets for spring 2014. For more information about the ZERO, visit To join the conversation, follow Cub Cadet at:

About the CES Innovations Design and Engineering Awards

The CES Innovations Design and Engineering Awards is an annual competition which honors outstanding design and engineering in consumer electronics products. All categories are judged by a preeminent panel of independent industrial designers, independent engineers, and members of the trade media across 29 product categories. Winners include new consumer technology products or existing products with dramatic enhancements.

The Innovations entries were judged based on the following criteria:

-  Engineering qualities, based on technical specs and materials used

-  Aesthetic and design qualities

-  The product's intended use/function and user value

-  Design and innovation qualities of this product compared to others

-  Why the product deserves the award -- its unique/novel features that consumers would find attractive.

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the global gathering place for all who thrive on the business of consumer technology.  Innovations 2014 Design and Engineering honoree products are featured on, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Cub Cadet

The leader in the outdoor power equipment industry, Cub Cadet engineers innovative, premium quality products.  Through a dedicated and extensive network of dealers and retailers, Cub Cadet delivers a full line of high performance power equipment and services that cover all aspects of grounds care for professionals and homeowners - including the world's only 4-wheel steer zero-turn riders; lap bar zero-turn riders; utility vehicles; lawn & garden tractors, lithium ion- and gasoline-powered handheld & chore products; snow throwers and more.  A global company based in the U.S., Cub Cadet is recognized worldwide for its legacy in engineering excellence and its progressive dedication to exceeding owner expectations by delivering on its promise of better products, a better experience and better results.  For more information on all Cub Cadet products, visit


Cub Cadet

Contact: Brunner, Kristen Casavale, 412-995-9597,; or Cub Cadet, Emily Sword, 330-558-3514,

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