Innovative Can Handles that Help Sell Craft Beer Featured at Pack Expo East

The design and vibrant colors of the unique Roberts PolyPro handles prominently displays craft brewed canned beer on retail shelves. These handles are also more sustainable and affordable than old style handles – they use 30 percent less plastic. (Roberts PolyPro Pack Expo East Booth # 1102)

CHARLOTTE, NC - At Pack Expo East, February 27 – March 1, Pennsylvania Convention Center in Philadelphia, Roberts PolyPro, powered by Pro Mach showcases innovative, eye-catching can carrying handles for two, four, and six packs of craft beer. Craft brewers can opt to hand apply the handles and later, as sales increase, invest in a Roberts PolyPro handle applicator. Roberts PolyPro is offering the handles at a favorable price, compared to old style handles, thanks to reducing by 30 percent the amount of plastic required to mold them. (Roberts PolyPro Pack Expo East Booth # 1102)

“Tabs that push to hold and lift to remove give the new handles their distinctive appearance,” said Richard Brothers, Product Manager, Roberts PolyPro. “We know that craft brewers want to convey distinctiveness. We designed these new handles with that intent. When people view these handles their first reaction is to reach out and touch them. What better way to capture product attention on crowded store shelves?”

The handles, that were developed in 2016, are available in any Pantone Matching System (PMS) color. Brewers can choose a vibrant PMS color that most attractively complements the can’s graphic design. These new high density polyethylene (HDPE) handles are 100 percent recyclable. On outings, the handles can be reapplied to cans for convenient carrying home to refrigerators for unopened cans or to recycling bins for empties. The handles allow the cans to be closely stacked for efficient packing.

For more information on the new two, four, and six pack can handles for craft beer and other lower volume canning operations, call 800-269-7409. Visit www.RobertsPolyPro.com for the full range of bottle, can, and other handles and applicators. Be sure to stop by the Roberts PolyPro Pack Expo East Booth # 1102.

About Roberts PolyPro

Roberts PolyPro, powered by Pro Mach, offers innovative product packaging solutions for consumer packaged goods and pharmaceutical companies. The company is a leader in manufacturing plastic bottle carriers, box handles, pour spouts, j-hooks, and a complete line of standard and custom handle applicators and feeder and folder/gluer machinery. Roberts PolyPro is based in Charlotte, NC. Visit Roberts PolyPro at www.RobertsPolyPro.com.

About Pro Mach

Pro Mach is a leading provider of integrated packaging and processing products and solutions for food, beverage, consumer goods, pharmaceutical, and other diverse companies. Through multiple brands, Pro Mach provides product packaging and processing equipment, PMMI certified trainers, installation, parts, and service in Bottling & Capping, Primary Packaging, Pharmaceutical Packaging, Flexible Packaging, Material Handling, Labeling & Coding, and End of Line, as well as Integrated Solutions for complete packaging lines.

Pro Mach has a diverse customer base, from Fortune 500 companies to smaller, privately held businesses worldwide, which depend on reliable, flexible, technologically advanced equipment and integrated solutions. Pro Mach is headquartered near Cincinnati, Ohio, with manufacturing facilities and offices throughout the United States, Canada, Mexico, Europe, United Arab Emirates, and China. For more information about Pro Mach, please visit www.ProMachInc.com.

Media Contact

John Eklund,

Pro Mach

704-944-5340

jeklund@ProMachInc.com

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