Innovative British Textile Testing Instrument Manufacturer, James Heal, to Launch Two New Instruments and Unveil an Exciting New Brand Image at ITMA Barcelona 2011!


Between 22-29 September, visitors to ITMA Barcelona 2011 will have the opportunity to view James Heal's latest technological innovations in physical and colourfastness testing - with a showcase of laboratory testing instruments which include two brand new product launches, in Hall 2, Stand B114.

The leading manufacturer is promising an exciting showcase of products from their range of textile testing instruments for physical and colourfastness testing; their groundbreaking Martindale 900 Series for abrasion and pilling testing, their TruBurst burst strength tester plus their Elmatear digital tear strength tester. In addition, they will be launching two new instruments which represent true ingenuity and value for the market. They will also have dedicated displays for their range of high quality Test Materials products, and visitors can find out more about the benefits of maintaining their instruments through regular Service and Calibration for improved performance.

Since last Summer, the company has been working on a strategic re-branding initiative to enhance the look and feel of their brand identity whilst also making significant improvements to their product development and engineering processes. The Company is also launching a brand new, interactive and customer focused website in August. James Heal's Owner and Managing Director, David Repper, explains:

"The challenge was to capture our 139-year heritage and create a modern brand that can operate and be recognised internationally to deliver the sophisticated product and service that James Heal represents today: Innovation, Leadership, Integrity, Precision and Pedigree."

Repper continues: "It's a combination of our expertise and innovation that drives new product development to enable us to better meet customer needs. Personally, I'm very proud to be leading the Company through such an exciting period of change and success!"

James Heal are looking forward to meeting new and existing customers at ITMA Barcelona 2011; to discuss testing instrumentation and test materials, plus advice and consultation on any aspect of engineering, laboratory design or technical applications support - our products and services, combined with our in-depth knowledge, add real value to your laboratory testing activities.

Visitors to Hall 2, Stand B114 will see how James Heal's expertise and leading-edge technology can help fulfil their textile testing requirements.

James Heal began in 1872, and today, is the world leader in the design and manufacture of high quality Physical Testing and Colour Fastness Testing instruments, complemented by a comprehensive range of Test Materials. Its ethos is based on quality in design and technological innovation; all instruments are designed and manufactured entirely from its facilities in Halifax (UK), and its products and services are channelled through a network of strategically-positioned and carefully-selected local agents and distributors across the globe. Customers are fully supported by the global after-sales Service & Calibration division which offers dedicated customer support across engineering, technical, applications/test methods, calibration, maintenance, service and repairs.

James Heal's commitment to an innovatory culture results in high quality products supported by strong logistics and customer service. Almost 140 years' of knowledge and expertise is invested into every development; from new testing equipment, to laboratory design - fulfilling the ever-increasing quality control needs of the textile testing industry. For more information, please visit: www.james-heal.co.uk

Media Contacts:

Marketing Department - Rachael Hibberd / Danielle Ellis:

Tel: +44 (0) 1422 366355

Email: rachael.hibberd@james-heal.co.uk / danielle.ellis@james-heal.co.uk

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