Innovations Award-Winning CANMAX400 Dockable Interface Now Shipping From Directed Electronics


VISTA, Calif., Oct. 29 /- Directed Electronics, a wholly-owned subsidiary of DEI Holdings Inc. (NASDAQ:DEIX), is pleased to announce the immediate availability of the CANMAX400, winner of the Innovations Award at the 2008 Consumer Electronics Show. This combined remote start and door lock interface supports the installation of the leading brands of vehicle security and remote start systems with broad vehicle coverage and simple plug-in installation.

The CANMAX400 docks in the XPRESSPORT(TM) of Remote Start and Remote Start/Security systems from Viper, Python and Clifford including the award-winning Responder LE, as well as the Responder LC3 and other new 2008 systems available soon from Directed.

This innovative new web-configurable interface is designed to provide coverage for the vast majority of new vehicles because it supports multiple CANBUS, J1850 and Class 2 databus protocols. Like many of the new XPRESSKIT programmable interfaces, the CANMAX400 is designed to be "future-proof," covering all major hardware platforms from the automakers with constantly evolving software updates. It reduces SKU counts for Directed retailers, grows application lists for technicians, and increases compatibility for consumers: a win-win solution all around. This new product and technology will also reduce installation time in most vehicles.

The CANMAX400 comes preloaded with firmware that controls the convenience functions on all new Chrysler cars, trucks and minivans, including the new Caravan equipped with the laser style key. Additional firmware for the CANMAX400 now available for download at www.xpresskit.com/ covers GM, Honda, Acura, VW and the 2009 Audi A4 with the push-to-start ignition switch.

New firmware for Ford, Mazda, Nissan, Infiniti, Lexus and Toyota vehicles will be available in the next 60 days, so installers should check www.xpresskit.com/ often for new releases. For more information, retailers should see their Directed sales manager or call (800) 876-0800.

About DEI Holdings

Headquartered in Southern California, DEI Holdings, Inc. (NASDAQ:DEIX) is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio(R) and Definitive Technology(R) brand names), and consumer-branded vehicle security and remote start systems (sold under the Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). DEI Holdings is also the largest aftermarket supplier of SIRIUS satellite radios and accessories, and a supplier of mobile audio sold principally under both the Polk Audio and Orion(R) brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has approximately 470 employees and operations in California, Maryland, Canada, and Asia. For more information, please visit www.deiholdings.com/.

CONTACT: Kennedy Gammage, Director of Communications, +1-760-598-6200, or John Mills, Integrated Corporate Relations, +1-310-954-1100, both of Directed Electronics

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