Inkjet Printable CDs/DVDs have water-resistant surface.

Press Release Summary:



Imation Inkjet Printable CDs and DVDs feature AquaGuard(TM) surface, which is resistant to water, color bleed, and smears. Surface provides luminance required for color and image reproduction and utilizes nanoparticle technology to lock printed images exactly where they are originally applied. Available in 52x CD-R, 16x DVD-R, and 16x DVD+R formats, media is compatible with Primera and Epson disc duplication and printing equipment.



Original Press Release:



Print Brighter, Sharper Images on the World's First Water-Resistant Inkjet Printable CDs and DVDs



Imation's New Inkjet Printable Discs With AquaGuard(TM) Surface Change The Face Of Printable Media

OAKDALE, Minn., Jan. 9 / -- Imation Corp (NYSE:IMN), a worldwide leader in removable data storage, introduces Imation Inkjet Printable CDs and DVDs with AquaGuard(TM) surface, the world's first water- resistant and smear-resistant surface for inkjet printable media.

"Water-resistance is a feature that our customers have been requesting for many years," said Mark Strobel, Primera's vice president of sales and marketing. "Imation's AquaGuard surface delivers the outstanding print quality, instantaneous drying and incredible water resistance that will allow inkjet printed CDs and DVDs to be used in virtually any application where exposure to raindrops, snowflakes or immediate handling was a concern."

Imation Inkjet Printable Media with AquaGuard surface offers many benefits, including:

- Water and smear-resistance - leveraging a proprietary surface that utilizes nanoparticle technology to grip and hold ink, printed images are locked in place exactly where originally applied. And Imation's new discs resist smearing and color bleed when exposed to water or humidity.

- Better color reproduction and sharper images - with an incredibly white surface, Imation's Inkjet Printable Media with AquaGuard surface provides the surface luminance needed for better color reproduction and more brilliant images than competitive discs.

- Cost-effective safe-guarding solution - now large duplicators can upgrade their media to Imation Inkjet Printable CDs and DVDs with AquaGuard surface to achieve water-resistance and a more valuable, high impact product for their clients. Small businesses and everyday users can take advantage of affordable inkjet printers, making high-quality duplication a plausible option for everyone.

"The best print results start with the best print surface and Imation's Inkjet Printable Media with AquaGuard surface combines the world's first water-resistant inkjet printable surface with amazing color reproduction and clarity, offering inkjet users a smart choice to protect their printed image from smears or water damage," said James Ellis, general manager, global product strategy, Imation. "Businesses and consumers looking for brighter, sharper and more aesthetically pleasing CDs and DVDs to present and share their digital ideas can benefit from this new high-quality media and superior print surface."

More than ever before, organizations and individuals are using Imation inkjet printable media to create custom-printed presentations, training information, catalogs and other promotional materials that demand a professional high-quality appearance. Additionally, Imation Inkjet Printable Media with AquaGuard surface is the perfect choice for wedding and event videos, original music, operators' manuals, software distribution, photos and high resolution image files, backup discs and much more.

Home users with desktop printers capable of printing discs will find the water-resistance, smear-resistance and high-quality printability of Imation's AquaGuard surface to be a great choice to personalize discs containing their home movies, photo scrapbooks or special digital memories.

Imation Inkjet Printable Media with AquaGuard surface is compatible with all models of leading inkjet-based disc duplication and printing equipment from Primera as well as disc printable systems from Epson. The new media is already available in Japan in 52x CD-R, 16x DVD-R and 16x DVD+R formats and will be available from Imation in the U.S. in Q2 and other regions later this year. For more information, go to www.imation.com.

About Imation

Imation Corp is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. Additional information about Imation is available on the company's website at www.imation.com, or by calling 1-888-466-3456.

AquaGuard, Imation and the Imation logo are trademarks of Imation Corp. All other trademarks are property of their respective owners.

CONTACT: Mary Rawlings-Taylor of Imation Corp, +1-651-704-6796, or mjrawlings-taylor@imation.com; or Amy Bear Smith of Fleishman-Hillard, +1-612-573-3194, or bearsmia@fleishman.com

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