Informz Joins WebEx Connect Developer Network to Build Informz Marketing Center for WebEx Connect Platform
SARATOGA SPRINGS, N.Y. and SAN FRANCISCO, April 16 // -- Web 2.0 Expo Informz and WebEx (NASDAQ:WEBX), the leading provider of on-demand applications for collaborative business, today announced that Informz has joined the WebEx Connect Developer Network to make Informz Marketing Center available via WebEx Connect.
WebEx Connect, the first collaborative on-demand platform, will enable developers and customers to integrate multiple applications to create powerful collaborative business "mashup" solutions from best-of-breed web-based, on-premises and desktop applications. Informz Marketing Center extends the power of WebEx Event Center to get more registrants, more attendees and more detailed reporting for online events.
Informz Marketing Center is an easy to use advanced email marketing solution integrated with WebEx Events Center. Informz email marketing ensures online event invitation emails are delivered and provides advanced reporting to improve online event marketing by increasing event attendance.
"Informz is excited to become a WebEx Connect Developer Program member. This provides a huge opportunity for Informz in the Online Events industry, Informz will help to significantly change the way online events are administered with the use of advanced email marketing," says Joe Tyler, CEO Informz. "We look forward to our future with WebEx."
Informz is one of the many applications users will be able to access through the WebEx Connect Marketplace of applications. WebEx Connect will enable users to integrate data from multiple applications into collaborative workspaces, custom designed for their particular workflows and business processes. Unlike traditional transactional applications, WebEx Connect is designed to improve productivity by enhancing collaboration and interaction between individuals. By leveraging open Web 2.0 protocols and collaborative WebEx applications programming interfaces (APIs), WebEx Connect will make it easy to adapt on-demand, desktop, and enterprise applications to create composite, "mashup" applications.
"We are pleased to welcome Informz to our WebEx Connect Developer Program and offer their advanced email marketing integrated via the marketplace," said Shankar Iyer, vice president, WebEx Connect ecosystem. "Informz Marketing Center will help WebEx Connect users increase the number of attendees at their online events."
The WebEx Connect Developer Network provides the tools, training, resources and community that developers need to build and market applications for WebEx Connect. Developers can access WebEx Connect documentation, APIs, a "sandbox" development platform and join the partner program to access a beta WebEx Connect client. WebEx Connect partner marketing services can help developers generate go-to-market strategies and leads for the applications on the WebEx Connect Marketplace. To learn more about the WebEx Connect Developer Network program, go to, http://community.webex.com/connect
About Informz
Informz is an online marketing communications company that enables personalized and targeted communication. The Informz solution provides customers with the tools to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include Delivery Guaranteed, online survey tools, online fundraising and payment, online event registration, and sales prospecting. Visit http://www.informz.com/.
About WebEx
With 2.2 million registered users, WebEx is the global leader in on-demand applications for collaborative business on the web. These applications enhance high-touch business processes, such as sales and training, with efficient web-touch interactions. As an on-demand provider, WebEx is able to facilitate both internal and external collaboration. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network specifically designed for the secure delivery of on-demand applications. WebEx applications support multipoint videoconferencing, web conferencing and application remote control. WebEx is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit www.webex.com/ for more information.
WebEx and MediaTone are trademarks and/or registered trademarks of WebEx Communications, Inc.
Source: WebEx Communications, Inc.
CONTACT: Colin Smith of WebEx, +1-408-566-5694, colin.smith@webex.com
Web site: www.webex.com/
http://www.informz.com/
