Information Optimization Software enables 360° view of business.

Press Release Summary:



With Datawatch Enterprise Server - Cloud, customers can build information optimization applications from all types of data - including structured, semi-structured, and unstructured - and deliver these applications to users across enterprises of every size. Software allows existing Monarch customers to move existing models and applications to cloud to be shared, and for new customers, solution provides 360° view of their businesses to optimize processes and analyze more types of information.



Original Press Release:



Datawatch Announces Datawatch Enterprise Server -- Cloud, the Industry's First Cloud-Based Information Optimization Solution



Datawatch Cloud Solution Targets Data Variety as the Key to Successful Big Data Initiatives



CHELMSFORD, Mass.,  -- Datawatch Corporation (NASDAQ-CM: DWCH) the leading global provider of information optimization solutions, announced today the release of Datawatch Enterprise Server - Cloud to enable customers to build information optimization applications from all types of data - including structured, semi-structured and unstructured - and to deliver these applications more cost-effectively to more users across enterprises of every size.  Developed from the signature Monarch product line, Datawatch Enterprise Server - Cloud allows existing Monarch customers to effortlessly move their existing models and applications to the cloud to be shared with more users without the need to purchase or implement new hardware.  For new customers, Datawatch's cloud solution allows them to more rapidly build and deploy information optimization applications that can access a wider variety of data sources and provides these organizations with a 360 degree view of their businesses to improve processes and analyze more types of information.



"With today's release of Datawatch Enterprise Server - Cloud, we are taking a major step forward in our mission to deliver more valuable information optimization applications to companies of all sizes, and to as many types of users as possible," said Michael A. Morrison, president and CEO of Datawatch.   "We firmly believe that being able to deliver data variety in big data applications is the key to successfully understanding what drives your business and we at Datawatch are committed to delivering this functionality to the right users, at the right time, regardless of how they choose to deploy these applications," continued Mr. Morrison.



"Our experience with the beta version of the Datawatch Enterprise Server - Cloud has been very positive and we plan to implement our performance measurement system that we are developing directly into production upon its release," said Brad Long, senior vice president and chief financial officer of First Florida Credit Union.  "With Datawatch Enterprise Server - Cloud we will be able to securely deliver information that had previously been locked in static, semi-structured reports and PDF files.  Via the cloud we will provide more users with the flexibility they need to analyze this data and gain a deeper understanding of their specific business issues," continued Mr. Long. 



Datawatch Enterprise Server - Cloud, which was launched today at Datawatch's worldwide sales kick-off in Waltham, Massachusetts, is available immediately.  To enable organizations to truly experience the power of this first-of-a-kind solution, Datawatch is making it available for a no-charge 60-day trial through the Datawatch website or by contacting Datawatch directly at 978-275-8222. 



Simultaneously with the announcement of Datawatch Enterprise Server - Cloud, Datawatch also announced today a corporate rebranding initiative to better represent its position as a technological and market leader in the information optimization market.  A new image and fresh website were unveiled to highlight the forward-thinking changes like Datawatch Enterprise Server - Cloud that Datawatch is introducing to the market.



"Notwithstanding our success over this past year - Datawatch grew its top line revenue more than 50% through its first three fiscal quarters of fiscal 2012 - our research shows the strategic value of information optimization solutions is not widely recognized yet," said Ben Plummer, chief marketing officer and senior vice president of strategic alliances.  He continued, "With high-growth companies like Datawatch and Splunk pioneering this market segment, we see enormous opportunity, but also the need for more straightforward and succinct positioning and messaging.  Our brand, our website and our messaging have been re-designed and refreshed to bring greater clarity and focus to information optimization: the ability to leverage all the information inside of an enterprise - structured, semi-structured and unstructured.  No other software vendor in the market today  can access and analyze the variety of data formats and sources that Datawatch can, and our revitalized messaging and branding underscore our unique position as a technology innovator, as well as the benefits of working with the most experienced solution provider in the industry."     



ABOUT DATAWATCH CORPORATION

Datawatch Corporation (NASDAQ-CM: DWCH) is a leader in providing information optimization products and solutions that allow organizations to deliver the greatest data variety possible into their big data and analytic applications.  Datawatch provides organizations the ability to integrate structured, unstructured, and semi-structured sources like reports, PDF files, and EDI streams into these applications to provide a 360 degree perspective of the issues and opportunities that exist in their businesses. With more than 40,000 organizations worldwide using Datawatch's products and services, including 99 of the Fortune 100, it is obvious that businesses of every type can benefit from the power and flexibility of Datawatch's industry leading solutions. Datawatch is headquartered in Chelmsford, Massachusetts with offices in London, Munich, Singapore, Sydney and Manila, with partners and customers in more than 100 countries worldwide. For more information, visit www.datawatch.com



Media Contact:

Kellee McGolpin

Datawatch Corporation

Kellee_McGolpin@datawatch.com

Phone: (978) 441-2200 ext. 8238

Twitter: @datawatch



© 2012 Datawatch Corporation. Datawatch, Monarch and their respective logos are trademarks or registered trademarks of Datawatch Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

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