Information Distribution Platform promotes sales effeciency.

Press Release Summary:



Incorporating Web 2.0 technologies, Sales Enablement v2.0 lets companies of all sizes harness information from entire organization and delivers it to salespeople so they can drive it into every customer conversation. Everyone in organization can contribute content, insights, and feedback, regardless of role, as well as rate quality, relevance, and effectiveness of content. Solution promotes most appropriate content to sellers via targeted subscriptions and smartlists.



Original Press Release:



SAVO Unveils Groundbreaking Product Release



Industry leader sets new standards for adoption, ease of deployment

CHICAGO, Jan. 8 -- The SAVO Group today unveiled the next release of its award-winning Sales Enablement platform. By incorporating "Web 2.0" technologies that deliver unprecedented levels of value to front-line salespeople, companies of all sizes can harness the collective genius of their entire organization and drive that expertise into every customer conversation.

SAVO's newest release combines the "best of" lessons learned from SAVO's long-standing customer base with the "best of" recent technology innovations. By applying, adapting, and expanding key features of emerging technologies to uniquely address the top objectives of sales-driven organizations, SAVO drives new standards for adoption, time to value, and ease of deployment.

"People have a new set of expectations when using business websites," stated Drew Larsen, SAVO President and chief product visionary. "If the software doesn't work as well and as intuitively as the sites they're used to at home, it's simple -- they won't adopt it. By taking cues from proven consumer web experiences like shopping and social networking, and by learning from our work with customers of all sizes, SAVO has truly cracked the code on Sales Enablement 2.0."

By leveraging key 2.0 concepts, SAVO enables everyone in the organization to: contribute content, insights, and feedback, regardless of role; rate the quality, relevance, and effectiveness of content through star ratings, comments, and usage statistics; promote or "push" the most appropriate content to sellers via targeted subscriptions and smartlists; harvest the best information for specific selling situations and ongoing refinement; and personalize assets to maximize the impact, without compromising the brand.

SAVO's new release was specifically designed to address the needs of organizations with 5 or 5,000 sales representatives. The product is now generally available to customers in the enterprise and mid-market space.

About SAVO

SAVO is the industry's leading provider of sales enablement solutions, which maximize a sales organization's ability to communicate value and differentiation in clear, consistent, and compelling ways. SAVO's award-winning, on demand application combines proven sales and marketing best practices to address all aspects of the sales enablement challenge -- spanning people, process, content, and technology.

SAVO's on-demand application and services have been developed and refined through long-standing relationships with companies such as Morgan Stanley, CareerBuilder.com, Acxiom, AutoTrader.com, AmerisourceBergen, Citigroup, ADP, SPSS, and FedEx Kinkos. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.

CONTACT: Leigh Segall of SAVO, +1-312-506-1740

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