Infopia Releases Online Selling Solution for's AppExchange

Integration expands CRM capabilities and merchants' ability to reach new e-marketplaces

SAN FRANCISCO, Dreamforce '06 Conference, Oct. 9 / -- Infopia, the industry leader in multi-channel online selling solutions, and (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of Infopia's Marketplace Manager solution suite for's AppExchange -- helping merchants transform their online sales transactions into true relationships. The new Infopia offering gives customers a complete solution to effectively manage their online sales via their Website and online marketplaces. The announcement was made today at Dreamforce '06,'s User and Developer Conference.

By tightly integrating Infopia's Marketplace Manager with's industry-leading CRM and on-demand business services, online sellers can now expand their customer relationship management operations by differentiating from the competition with a more personal and targeted shopping experience for customers, as well as by maintaining a consolidated, complete view of the customer to drive higher levels of customer satisfaction. Online sellers can extend their reach to a much greater number of customers beyond the traditional direct sales, call center and website channels to tap into the vast online buyer community, such as eBay's marketplace.

"The new Infopia solution opens up a single, holistic view of our customers and business, while leveraging our investments," explained Jac Holland, president of TechnoDirect. "We can more efficiently manage customer inquiries and more thoughtfully develop customer relationships that result in more repeat business and higher average selling prices."

"Infopia's work with is a remarkable milestone and partnership in online selling," said Bjorn Espenes, CEO of Infopia. "With our integration, we are transforming what has traditionally been a transaction- focused business into a relationship-centric business where the value to both the seller and the buyer can be maximized."

"Infopia's solution will be tremendously useful to both experienced online merchants and those new to online marketplaces," said Matt Holleran, vice president, AppExchange partners, "The combination of's on-demand business applications with Infopia's leading online selling capabilities demonstrates the power and flexibility of the AppExchange on-demand platform to continually create new value for our customers."

Infopia's Marketplace Manager for AppExchange is one of more than 375 applications now available on the AppExchange, the world's first on-demand directory and sharing service, found at .

Apex is's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that far go beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of's industry-leading multi- tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as's own developers.

About Infopia Inc.

Infopia provides the industry's most complete eCommerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon,,, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex,'s on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease- of-use of's industry-leading multi-tenant service. Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit , or call 1-800-NO-SOFTWARE.

Source: Infopia Inc.

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