Inertia Beverage Group Announces Partnership with POS Resources for POS Integration into Its Leading E-Commerce Engine

Enhancement to Inertia's REthink Engine System Delivers Fully Integrated Customer Management System

NAPA, Calif.-- Inertia Beverage Group announced today a partnership with POS Resources that will create the most fully integrated customer management system in the wine industry. By integrating POS Resources' leading point-of-sale system into Inertia's REthink Engine customer direct software, users will have a single customer database with information integrated and flowing seamlessly between the tasting room and their website.

Having a single customer database eliminates the problem of migrating information between point-of-sale systems in the tasting room and separate customer databases that has plagued the wine industry for some time. The Inertia-POSR partnership allows wineries using Inertia's REthink Engine e-commerce and customer management system to approach direct-to-consumer sales in a comprehensive and integrated way.


"The complete integration of customer data that this partnership represents gives an indication of just how important direct-to-consumer sales has become in the wine industry," said Inertia CEO Paul Mabray. "Those taking advantage of the direct-to-consumer channel need easy access to their complete universe of customer information anyplace and all the time."

Inertia Beverage Group is the leading provider of consumer direct software to the wine industry. Its REthink Engine system provides wineries with the tools that seamlessly integrate order processing, product fulfillment, credit card processing, wine club management, e-mail marketing campaigns and website maintenance. Inertia's REthink Engine system is utilized in the marketing of more than 300 wine brands.

"We wanted to partner with the strongest player in the direct-to-consumer realm to guarantee POS Resources customers they had access to the best of all worlds," explains POS Resources President Kirk Norman. "We believe POSR and Inertia together represents the state-of-the-art in customer management technology in the wine industry.

More information on Inertia Beverage Group and its REthink Engine system can be found at its website or blog located at


Paul Mabray,
Inertia Beverage Group,

Tom Wark,
Wark Communications,

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