Industrial Flooring Coatings bolster protection and appearance.

Press Release Summary:

Available for North America industrial flooring manufacturers, Lifeshield™ coatings provide durability, scuff and scratch resistance, and moisture protection. UV cure products, including 100% solids and waterborne UV technologies, meet regulatory guidelines for low VOC. These coatings are designed with industrial operations in mind to ensure maximum efficiency and usability for manufacturers.

Original Press Release:

Valspar Introduces Lifeshield Industrial Flooring Coatings

MINNEAPOLIS -- Valspar Wood coatings, a leading manufacturer of coatings for prefinished flooring, siding, moulding, kitchen cabinets, furniture, and other building products, has introduced a new family of coatings -- Lifeshield(TM) -- for North America industrial flooring manufacturers.

Lifeshield(TM) provides best-in-class durability, scuff and scratch resistance, and moisture protection, while providing outstanding clarity and appearance. As with all Valspar industrial flooring coatings, the system is designed with industrial operations in mind to ensure maximum efficiency and usability for manufacturers.  

"When we talked to flooring manufacturers, they told us that they really wanted to see a clear connection between coating system technical attributes and what their end customers want in terms of performance," said Craig Lyerly, business segment /marketing manager for Valspar Wood coatings. "With Lifeshield(TM), we developed a family of coatings with that end customer in mind, supported by extensive testing and benchmarking. So it's really a win-win, both for the homeowner and the manufacturer."

Information about Lifeshield(TM), including a Lifeshield(TM) video, can be found on a new webpage --  The video can also be viewed on Valspar's YouTube Channel.

For more information about Valspar's Wood coatings division, please visit

Valspar: If it matters, we're on it.(®)

Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,000 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit and follow @valspar on Twitter.

CONTACT: Craig Lyerly,, (336) 802-4746

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