Independent Research and Consulting Firm Recognizes Oracle® Profitability Management Applications for Delivering Key Value to Financial Services Industry


REDWOOD SHORES, Calif., 03-DEC-2007 05:00 AM

o Celent, an independent research and advisory firm focused on the financial services industry, has recognized Oracle as a key provider of profitability applications for the financial services industry in a new report.

o Celent's Evaluation of Customer Profitability Analytics Vendors 2007 report - which uses the firm's ABCD Vendor View tool - recognizes Oracle Profitability Manager, a component of Oracle Financial Services Applications (OFSA), for its advanced and flexible technology, its breadth of functionality and the depth of its client services.

o The Celent ABCD tool presents a comparative view of the vendor marketplace that visually represents four elements: advanced technology and technical flexibility, breadth of functionality, customer base size and depth of client services.

o To be eligible for the study, vendors needed to have the ability to calculate profitability at the account level and needed to have 5 or more installations in the United States.

o In addition to Oracle, Celent also reviewed other vendors including QRM, SAS, SunGard and Teradata.

Supporting Quotes

o "Oracle's profitability applications stand out for having robust calculations and database technology, and Oracle continues to improve functionality and ease-of-use for applications in this area. Oracle also strengthened its reporting functionality by integrating Oracle Profitability Manager with Oracle Business Intelligence Enterprise Edition, which provides user-friendly dashboards with visually-effective graphics," reported Alenka Grealish, managing director of Celent's banking group.

o "Celent's report findings spotlight Oracle's focus on providing a flexible infrastructure and a broad set of applications that address specialized financial services customer requirements including detailed insight into customer profitability. Oracle continues to deliver new applications that help financial services customers reduce costs, capitalize on new market opportunities rapidly and gain the insight required to drive continued success. Our profitability management solutions ? including Oracle Profitability Manager and Oracle Financial Services Profitability Analytics ? reflect our commitment to fulfilling customer requirements by integrating Oracle's best-in-class applications with new enhancements to help improve customer service and drive new levels of profitability," said Ashwin Goyal, Vice President of Product Strategy, Oracle Financial Services Global Business Unit.

Supporting Resources

o Oracle in Financial Services:http://www.oracle.com/financialservices

o Celent Evaluation of Customer Profitability Analytics Vendors 2007

Report:http://www.oracle.com/customers/industries/retail_dist.html

o Oracle Profitability Manager: www.oracle.com/industries/retail/oracle-retail-solutions-brief.pdf

o Celent ABCD Vendor View tool: www.oracle.com/industries/retail/optimize-planning-merchandising-decisions-brief.pdf

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at www.oracle.com.

Contact(s):
Kevin Ruane
Oracle
+1.650.506.6610
kevin.ruane@oracle.com

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