MONTREAL – Imaflex Inc. (TSXV: IFX) is pleased to announce the successful market launch of its Shine N' Ripe XL, a long lasting metalized agricultural mulch film, specifically designed for the citrus industry to repel citrus greening transmitting insects. The first bulk order comes from a large Brazilian citrus producer serving international orange juice producers headquartered in North America.
"We are very pleased that Shine N' Ripe XL has been acknowledged by one of the leading citrus producer in the world as a premium product for the protection against the devastating citrus greening disease," commented Dr. Ralf Dujardin, Imaflex's Vice President of Marketing and Innovation. "We anticipate that other major citrus growers soon will also start using Shine N' Ripe XL as part of their integrated pest management approach to protect their citrus groves."
Joseph Abbandonato, Imaflex's CEO added, "It is foreseeable that Shine N' Ripe XL could become the industry standard, non chemical approach, for the management of citrus greening. It should also become a healthy contributor to our improving financial performance."
Citrus greening is a bacterial disease, spread by the Asian Citrus Psyllid (ACP) that causes trees to drop their fruit prematurely. Over the past decade citrus greening is estimated to have destroyed 25% of the globe's citrus crops. Common insecticides have proven ineffective in managing ACP, so Imaflex, along with its academic and industry partners, has been at the forefront of developing alternative approaches to control citrus greening.
Shine N' Ripe XL is long lasting metalized mulch film that can maintain high ultraviolet (UV) reflectivity for 3 to 5 years. Metalized film with UV reflectivity of 80% or more has been proven to be a highly effective insect deterrent, including for ACP, while also providing weed control and water preservation benefits. Current metalized films lose their reflectivity after 10 months, requiring citrus growers to replace them at least once annually. Imaflex's Shine N' Ripe XL has proven in field tests, run by the University of Flordia - IFAS, it can maintain its performance for 3 or more years. This makes Shine N' Ripe XL the only economically viable agricultural film for the management of citrus greening.
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Joseph Abbandonato, President and C.E.O
Giancarlo Santella, CPA, CA - Corporate Controller
Tel: (514) 935 - 5710, Fax: (514) 935 - 0264
Web Site: http://www.imaflex.com