IDC Signs Landmark Agreement with DSAT Cinema to Encourage Expansion and Development of Digital Cinema Satellite Technology


Ottawa, ON – In a landmark, long term agreement that signals future development and expansion for the digital cinema industry, International Datacasting (TSX: IDC) is pleased to announce that DSAT Cinema has committed to ordering over 1,000 of IDC’s SuperFlex® Pro Video Receivers. These receivers will be installed throughout Europe over the coming years. The multi-year deal with DSAT Cinema reinforces IDC’s position as the clear frontrunner for digital cinema satellite technology in Europe and worldwide.



DSAT Cinema is the Eutelsat and dcinex™ joint venture company specializing in satellite delivery of films and live events. Since its inception last year, DSAT Cinema has used IDC’s end-to-end technology solutions to deliver more than 300 films and 50 live broadcasts, from iconic locations that include New York's Metropolitan Opera, Moscow's Bolshoi Theatre and the Royal Opera House in London. From a breathtaking concert of Robbie Williams broadcast live from Estonia, or the latest Hollywood blockbuster film downloaded in a few hours half a world away in over 1,000 cities in Europe, IDC and DSAT Cinema are delivering enhanced access to global entertainment by employing cutting edge satellite distribution technology for digital cinema content.



“We believe a mutually strong partnership with IDC plays a critical role in the success of our expansion plans to bring smart, cost-effective solutions to cinemas via satellite, virtually anywhere in Europe,” said Fabrice Testa, CEO of DSAT Cinema.



IDC’s SuperFlex Pro Video XTR Receiver is an integrated, one-box solution, unrivaled by competitors who still require multiple pieces of equipment to provide the same level of service. The IDC receiver fully integrates with DSAT Cinema’s existing IDC headend equipment located in France and Italy. This compact receiver is the only product to include a video decoder, file receiver and storage in one device. All IDC receivers are controlled from the DSAT Cinema network operations center to ensure fast and secure delivery of the content. The digital content distribution technology is further streamlined with IDC handling all of the hardware and software needs. By allowing Digital Cinema Package (DCP) file delivery, plus normal live events in 2D or 3D on two different satellite carriers at the same time, IDC’s receiver can decrease capital expenditures significantly.



As a pioneer in satellite-based DCP and 3D live event delivery with more than a decade of experience, IDC is a trusted supplier to the world’s leading digital cinema content distributors. At present, more than 4,000 IDC Digital Cinema receivers are deployed on six continents. 70% of satellite-connected digital cinemas worldwide rely on IDC’s technology.



Creating an innovative and collaborative partnership encourages IDC to stay at the competitive edge of advanced digital cinema technology for the long term. At the same time, DSAT Cinema can expand on a high quality network using IDC solutions they already know and trust. Together these two leaders in the digital cinema satellite industry can stay focused on bringing leading end-to-end solutions anywhere in Europe, while incurring minimal risk.



“Our long term relationship with DSAT Cinema is the kind of partnership we like to have with our customers,” said Doug Lowther, CEO of IDC. “This alliance also supports our plans to continue developing and enhancing IDC’s advanced digital cinema content distribution technology.”



About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform, and the Digital Tattoo™ DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit: www.datacast.com.



About DSAT Cinema:

With over 1,000 cinemas under contract, DSAT Cinema, a joint-venture between Eutelsat and dcinex™, deploys and controls the leading European network for cinema distribution via satellite. DSAT Cinema is the solution chosen by most distributors for the dematerialized delivery of digital films and by providers of alternative content for the distribution of their live 2D and 3D events. Thanks to the satellite expertise of Eutelsat and the operational support of dcinex™ and OpenSky, DSAT Cinema has set up a vast cinema delivery network infrastructure comprising capacity on two satellites, two teleports and a Network Operations Centre, a multilingual hotline, and a logistical back-up service by hard disks. With over 550 films already delivered and over 300 broadcast live, DSAT Cinema has become the leading pan-European reference for the electronic delivery of content to cinemas. For more info visit www.dsatcinema.com.



Contact:

Fabrice Testa 

+352 691 21 69 69

fabrice.testa@dsatcinema.com



For more information, contact:

Virginia Lee Williams

International Datacasting Corporation

50 Frank Nighbor Place

Kanata, Ontario, Canada K2V 1B9

(613) 596-4120, ext. 2233

vleewilliams@datacast.com

www.datacast.com



Robin Hoffman

Pipeline Communications

Cell: (917) 763-8069

robinhoffman@pipecomm.com

www.pipecomm.com

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