Hypermarket Auchan Offers Consumers Datalogic Joya for Cassaxpress Service


Torino 1989: Auchan brings Italy a new way of "doing business"

Mestre 2009: Auchan with Joya, fun and convenient hi-tech shopping comes to life.

Hypermarket Auchan offers consumers a modern formula of interactive shopping with Datalogic Joya for cassaXpress service.

Mestre, 18th May, 2009 - Twenty years after the first Italian hypermarket was opened, Auchan launches "hi-tech" shopping at its Mestre store. A small terminal (pod) allows real time reading of selected items and avoidance of waiting time at checkout.

CassaXpress, the service name, offers to the consumers a rapid way of doing shopping thanks to Joya(TM), the innovative Datalogic(TM) pod for self-shopping.

"We always look with the interest at the technologies, bringing concrete advantage for our consumers; both from the point of view of purchase consciousness and time management at the store. In 2003, with this spirit, we created Cassamica, easy, rapid and always open self-service system" - affirms Marino Vignati, Direttore Sistemi of Auchan SpA. "After Cassamica, we began a pilot project, being a precursor of cassaXpress. The comments of our consumers, even from not necessarily technologically evolved ones, were immediately positive and enthusiastic".

Enterprise Business Solutions, Datalogic Mobile Business Unit, develops complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world. With more than 300 installations in Europe, Enterprise Business Solutions is a market leader in many countries such as Italy, France and Belgium with the Shopevolution(TM) offer.

Contact us:

Luigi Frison

Marketing Manager

luigi.frison@datalogic.com

tel. +39 0422 377512

Silvia Carraro

Press Office

press.ebs@datalogic.com

tel. +39 0422 377537

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